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I work a lot with home service businesses, especially HVAC companies, and one thing I’ve learned is that seasonal changes can have a big impact on local rankings. Changing your GBP category based on the season and the services you’re focusing on at that time is a simple but powerful strategy.
For example, in the summer, switch your primary category to something like "air conditioning service", and in the winter, change it to a "heating service" category. This helps you appear for more relevant searches when people are looking for those specific seasonal services.
A common challenge I see with HVAC businesses is trying to rank one GBP for multiple services, like plumbing or electrical work, alongside HVAC. In most cases, it’s nearly impossible to rank well for plumbing or electrician keywords if your primary category isn’t specifically targeting those services.
The obvious solution is to create multiple GBPs, but that’s often hard to pull off. Even if businesses manage to get separate profiles verified, keeping up with reviews for each one can be a big hurdle. Many end up relying on on-site optimization instead to rank for those services organically, though that doesn’t always match the visibility or lead volume that comes from Google Maps results.
Is anyone else dealing with this challenge? How are you handling ranking for multiple, distinct services with one business profile?
Also, I’d love to hear any other HVAC SEO tips you’ve found effective!
For example, in the summer, switch your primary category to something like "air conditioning service", and in the winter, change it to a "heating service" category. This helps you appear for more relevant searches when people are looking for those specific seasonal services.
A common challenge I see with HVAC businesses is trying to rank one GBP for multiple services, like plumbing or electrical work, alongside HVAC. In most cases, it’s nearly impossible to rank well for plumbing or electrician keywords if your primary category isn’t specifically targeting those services.
The obvious solution is to create multiple GBPs, but that’s often hard to pull off. Even if businesses manage to get separate profiles verified, keeping up with reviews for each one can be a big hurdle. Many end up relying on on-site optimization instead to rank for those services organically, though that doesn’t always match the visibility or lead volume that comes from Google Maps results.
Is anyone else dealing with this challenge? How are you handling ranking for multiple, distinct services with one business profile?
Also, I’d love to hear any other HVAC SEO tips you’ve found effective!
