Location Pages Targeting Neighboring Cities

[TGlasow]

I have a local business client interested in targeting the neighboring cities surrounding their business location.

Their business is located in City A, and their location page is set up to rank for City A, but they want to capture leads from B, C, D, etc (all cities in a radius around their location).

Example: Business is Dentist in Chesterfield, VA. Their location page is set up to rank for "Dentist in Chesterfield, VA", but they also want to rank in Chester, VA and Bellwood, VA.

How would I go about setting this up? Is it bad practice to build a location page for a neighboring city your business is not located in?

 

[Colan Nielsen]

The first thing I would do is double check that the existing page doesn't already rank in those markets. If they are smaller and close in proximity they might already rank.

If not, you probably have a use case to create a page targeting that area.

 

[liftmarketinggroup]

If you end up creating pages, I've found the information in this Ahref article and this Sterling Sky article to be supremely helpful as well as this Local Search Forum post on title tags, meta descriptions & the like.

 

[TGlasow]

If you end up creating pages, I've found the information in this Ahref article and this Sterling Sky article to be supremely helpful as well as this Local Search Forum post on title tags, meta descriptions & the like.

Great, thank you for the advice!