- Joined
- Mar 20, 2014
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How do you manage your clients expectations? What do you say to them during your initial meeting(s) about what they can expect?
We've had a few clients leave us because they were not satisfied with their results.
During meetings I will say that after three months, they'll see improvement in their rankings. I send them monthly reports from Brightlocal. But I believe our problem might be in the reports. There are 12-20 keywords (mostly different variations of the main search term) on these reports. Mostly all of the rankings improve with some making bigger jumps than others.
So they'll come to and if they jump from the 22nd result to 15th, they think that's not a big enough jump or it's not fast enough. That and they haven't seen an increase in web traffic.
How can we prevent this from happening again?
Should we focus on 1-3 keywords per client? Something like "service+city+state/province" and a variation of their service name?
We've recently added guarantees for first page and top three. We say that if they they are not where they are supposed to be within the time frame specified, we'll keep working until they get there. I feel this is can make them more comfortable with their money and give them an idea on how long it will take to see results.
On a side note, we had potential client choose another company. They said it was a reputable company that many of their friends have used. Just for the hell of it we've kept their rankings report and the results very unimpressive. This leads me to believe that we are not alone here.
Anyways, I would love to hear your thoughts. This is one of the biggest concerns I have daily about my business.
We've had a few clients leave us because they were not satisfied with their results.
During meetings I will say that after three months, they'll see improvement in their rankings. I send them monthly reports from Brightlocal. But I believe our problem might be in the reports. There are 12-20 keywords (mostly different variations of the main search term) on these reports. Mostly all of the rankings improve with some making bigger jumps than others.
So they'll come to and if they jump from the 22nd result to 15th, they think that's not a big enough jump or it's not fast enough. That and they haven't seen an increase in web traffic.
How can we prevent this from happening again?
Should we focus on 1-3 keywords per client? Something like "service+city+state/province" and a variation of their service name?
We've recently added guarantees for first page and top three. We say that if they they are not where they are supposed to be within the time frame specified, we'll keep working until they get there. I feel this is can make them more comfortable with their money and give them an idea on how long it will take to see results.
On a side note, we had potential client choose another company. They said it was a reputable company that many of their friends have used. Just for the hell of it we've kept their rankings report and the results very unimpressive. This leads me to believe that we are not alone here.
Anyways, I would love to hear your thoughts. This is one of the biggest concerns I have daily about my business.