Motel with two GBP: one is connected to a Hotel Chain, one is not. How to proceed with one profile.

[Motel-Coach]

I've just started consulting for a motel that has two GBPs;

• One has ~16 reviews and a ~3.8 rating; it is not affiliated with the Choice Hotels chain.
• The second has ~133 reviews and a ~3.3 rating; it is connected to the Choice Hotels chain.
• Both profiles are listed at the same location
• Termination is in under 30 days.
• I'd prefer to not hold onto the bigger profile; 3.3/133 reviews will take the property a long time to get back on track above 4/5.

The motel is disconnecting from Choice Hotels, and I'm trying to plan out the best strategy for the property. Once the termination of the agreement starts, we will have full control of the GBP affiliated with the Choice brand; we will just rename it. My proposed plan;

Change the phone number and location for the listing affiliated with Choice, and then mark it as permanently closed.
Please focus solely on the independent listing with the 3.8 review score and only 16 reviews.

I would love your advice and potential guidance on the pitfalls of this plan.

Thank you very much for the help.

 

[ElizabethRule]

Why do they have two profiles? Are they for the same motel, or are they technically different with different names? You can mark the second one permanently closed once that relationship with Choice Hotels ends, but if you change the address, it will likely ask for a reverification, which I assume you won't be able to do. Also, why do you want to rename it?

 

[Lluc]

Hi! I would also recommend you make sure that Choice Hotels disconnects the Choice GBP profile from their Google Hotel Center feed. There are several issues/bugs you could experience if not, Nevena Ivanova has documented and posted some of them in the Support forum.

 

[Motel-Coach]

Why do they have two profiles? Are they for the same motel, or are they technically different with different names? You can mark the second one permanently closed once that relationship with Choice Hotels ends, but if you change the address, it will likely ask for a reverification, which I assume you won't be able to do. Also, why do you want to rename it?

Thanks for the response Elizabeth, it had two before I started. One GBP is named under the brand + motel name so we cannot keep that name any longer as we are no longer connected to that brand.

Understood about the reverification, or rather than update location could we go to service area business? sorry probably a dumb suggestion? then permanently close it.

I'm just trying to work out the optimal way to minimise visibility of the old account.

Or do you see value for old guests that use to stay at that property to see the permanently closed one and also see that there is a new listing in the same spot.

At this stage,

1. Don't change location as you will not be able to reverify.
2. Can I change contact number, email and website?
3. Mark as permanently closed.
4. Focus on the one listing, ask guests for reviews etc.

 

[Motel-Coach]

Hi! I would also recommend you make sure that Choice Hotels disconnects the Choice GBP profile from their Google Hotel Center feed. There are several issues/bugs you could experience if not, Nevena Ivanova has documented and posted some of them in the Support forum.

Thank you for the info Lluc much appreciated will find the posts