Hunter23

Member
Joined
Jun 15, 2020
Messages
5
Reaction score
3
I work for a chimney service company and lead the SEO team. We're currently serving 500 cities with 20 of those being major cities where we focus on getting traffic. We are ranking fairly well (usually mid-first page or early second page) but we obviously want to do better. We have been slowly dropping in some of our key cities and the only thing that I can think that could be hurting us is that each of those 500 cities have their own landing page where the content is the exact same besides changing the city name and phone number throughout the text. Could this be hurting my site? What would be the best solution to fix this? (Obviously having original content on each page is not feasible). Thank you for your help.
 

pestmarketer

Member
Joined
Apr 3, 2020
Messages
22
Reaction score
9
We manage a multi location pest control business in 20 major cities. We're currently building out a new national website that wants to address that concern you raised of duplicate content. The way we are getting around that is by:
a) city specific reviews - We have thousands of reviews we've gathered through GatherUp and GMB. These are unique to each major city, are relevant for the user, and provide unique relevant content
b) city specific connection - There are certain things unique to each major city, such as the local branch manager, the service team, and connections to the city like local sponsorships, chambers, etc. We've written up content to talk about these our city specific info. It's relevant to the local user, shows our team and our connection, and its unique.

Hope these ideas are helpful.
 
Joined
Nov 20, 2019
Messages
93
Reaction score
117
Hey there,

I definitely agree with @pestmarketer's comments about building location-specific reviews, as well as creating more local content. I'd really recommend watching this webinar — it covers multi-location SEO and features answers to a bunch of commonly asked questions, which you may find useful.
 

Hunter23

Member
Joined
Jun 15, 2020
Messages
5
Reaction score
3
That seems like a great resource. Thank you for your response!
Do you think mentioning things not related to our business but related to the city would be helpful or harmful?
 
Joined
Nov 20, 2019
Messages
93
Reaction score
117
Glad to be of help! I'd imagine you'd want to continue targeting your keywords, but overlapping those with location-specific content, too. I always recommend people to read Greg Gifford's blog on content silos when this question comes up, I think it paints a really clear picture of how to structure things.
 
Similar threads
Thread starter Title Forum Replies Date
L Multi-Location SEO: City Page Content the Easy Way (From a Local Content Writer) Local Content 11
Linda Buquet Multi-Location SEO: City Page Content the Easy Way (From a Local Content Writer) Local Content 11
djbaxter Webinar GMB Best Practices for Multi-Location Sites: Live Webinar April 14, 2021 Events 0
walkities Multi Location Using Same Phone Number? Local Search 2
Ben Walsh Is this still the ideal site structure for multi location businesses Ask a LocalU Expert [PRIVATE] (LocalU) 4
E Re-naming Facebook Location Pages for a Multi-Location Brand Citations 11
IanJohnson Multi-Location Businesses not showing Local results in SERPs Google My Business & Google Maps 1
H Facebook multi-location - what are the risks? Local Search 1
j_holtslander Solved: Simultaneous multi-location moves Google My Business & Google Maps 12
NatalieS Using 'Located within' for multi-location businesses Multi-Location Issues 1
Lanerizz Properly Closing a Location on GMB for Multi-Location Business Google My Business & Google Maps 2
mikepetersonwi Multi Location Schema Multi-Location Issues 5
C Simple & Cheap Multi-Location Review Request Email Generator? Local Reviews 3
brettmandoes Automating Citations for Multi-Location Business Citations 13
Z Solved: Multi-Location Business, Google Maps only shows one location instead of two Multi-Location Issues 10
Caroline Multi Location: Home Page Competing with Location Page Local Search 7
P Multi-location business - How can I update my GMB opening times for All my locations in one go ? Multi-Location Issues 3
S Multi Locations In A City Service Area Businesses 18
C Multi-Location Keyword Targeting - Looking for Thoughts / Advice Multi-Location Issues 0
chrish Multi-Location Keyword Targeting - Looking for Thoughts / Advice Multi-Location Issues 4
J Interesting, Sneak Way of Trying to Game Multi Location Google My Business Listings Google My Business & Google Maps 6
chicoelnino Multi Location question Google My Business & Google Maps 14
B Single-City Multi-Location Business Local SEO Multi-Location Issues 4
B Single-City Multi-Location Business Local SEO Multi-Location Issues 4
P Question about multi service and multi location Local Search 6
I Multi-location GMB Listings for Mobile Vets Local Search 3
H anyone have experience with facebook multi-location business pages Local Search 2
L Another Multi-Location SAB Question... Service Area Businesses 5
LloydDobbler Another Multi-Location SAB Question... Service Area Businesses 5
A Multi-locations - Reviews for the company or for each locations ? Local Search 7
dsteiner Proper Page Structure for Multi-Location Lawyers? Local Search 6
M How To Represent Multi-Location SABs Service Area Businesses 8
M How To Represent Multi-Location SABs Service Area Businesses 8
B Question about multi-location service area businesses Multi-Location Issues 9
B Question about multi-location service area businesses Multi-Location Issues 9
D Best in class for multi locations Multi-Location Issues 5
Durandl Best in class for multi locations Multi-Location Issues 5
D Multi locations but only one phone number - HELP!! Multi-Location Issues 11
Durandl Multi locations but only one phone number - HELP!! Multi-Location Issues 11
James Watt SEO considerations when buying a multi-location business Google My Business & Google Maps 0
A Local Schema Mark Up for Multi-Locations Questions Multi-Location Issues 3
A Local Schema Mark Up for Multi-Locations Questions Multi-Location Issues 3
Linda Buquet For Masochists Only: Multi-Location Franchise Local SEO by Andrew Shotland Local Search 6
L Concrete Details?...Correct GMB Registration of Multi-location Business? Multi-Location Issues 6
Lee Alley Concrete Details?...Correct GMB Registration of Multi-location Business? Multi-Location Issues 6
T Multi-location businesses: Is it worth doing Moz Local for each one? Multi-Location Issues 9
Tim Colling Multi-location businesses: Is it worth doing Moz Local for each one? Multi-Location Issues 9
H Am I doing location pages all wrong for multi location businesses? Multi-Location Issues 9
H Am I doing location pages all wrong for multi location businesses? Multi-Location Issues 9
DanLeibson Multi-Location Brands & Local SEO Local Search 4

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom