jamecl

Member
Joined
Nov 29, 2014
Messages
3
Reaction score
0
I'm sure this topic has probably been discussed here before, but I haven't been able to find anything after searching.

I'm constantly seeing competitors of my client with multiple sites all linking back to their main site. All of these sites are very professional and for the most part don't contain duplicate content, but may contain content on the same subject. And they don't hide it.

Seems like this violates the Google Webmaster Guidelines. Am I wrong, or is this acceptable?

If this is a violation, I'm sure I'm not the only one seeing this type of behavior, what do others do about it?

Thanks!
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
The way you are describing the scenario does not seem like there is any violation. Having content discussing similar topics is not considered duplicate content. Could you provide more details on what you think the violation is?
 

jamecl

Member
Joined
Nov 29, 2014
Messages
3
Reaction score
0
Same owner having multiple sites with reciprocal linking. For example, the main site is plumbingheaven.com, another site is denvertoiletplumbing.com and another is denverhouseplumbing.com. All the same owner with reciprocal links from the main site to each of the "child" sites. Content is not duplicated, for the most part. Looks like a public blog network.

It seems like this violates the guidelines. I could be wrong.
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
Ok. This is still fair game for the most part. What would be a violation is if there were separate business listings for each of these companies and they shared the same phone number and/or address. It's not uncommon for one business have several companies underneath it and having websites for all of them.
 

Maginot

Member
Joined
Oct 29, 2014
Messages
39
Reaction score
3
So URLs that point are bad?

I got a client that is looking to get a website for the first time and the question of URLs is popping up.

We have plenty of options with the URL including one that I thought was great. Going through the Moz breakdown of the algo, geographic keywords in the URL are a plus! Right?

1) johndoedds.com
2) johndoechicago.com
3) drdoedds.com
4) drjohndoe.com
5) dentistsinchicago.com

So would it be better to have one and only one? Whats wrong with purchasing all of them and have four pointing to one? Is #5 a violation?

I look at wal-mart, they own walmart.com and wal-mart.com; with the hyphened pointing to the one-word. Are they penalized?
 

JacobMaslow

Member
Joined
Jan 13, 2015
Messages
79
Reaction score
24
Doorway pages is having multiple sites pointing to one site and it is done solely to manipulate google. The links I included explains exactly why it is a problem.

Owning other domains that redirect isn't a problem and is not going to hurt or harm you. The only thing it does is ensures if someone misspells your biz name they will still find you. You arent manipulating google, you are just making it easier for your customers and it has no effect on your rankings.

Additionally, Banana Republic, Gap and their other brands may all point to the parent but they are separate businesses.

The question you originally brought up was one business that has multiple web sites each linking to the main. It is one location and one business but multiple other sites are being created and linking to it. That is a link scheme which is one issue. Second issue is that it is a doorway page. The other four sites do not do anything different than the main site. If a customer was to use google and decide he wanted to see other results and came across the same business under a different URL, he will be frustrated.

Naturally, Google needs to have some diversity in their search results in order to maintain their search business.

---------- Post Merged at 11:56 AM ---------- Previous Post was at 11:56 AM ----------

Doorway pages is having multiple sites pointing to one site and it is done solely to manipulate google. The links I included explains exactly why it is a problem.

Owning other domains that redirect isn't a problem and is not going to hurt or harm you. The only thing it does is ensures if someone misspells your biz name they will still find you. You arent manipulating google, you are just making it easier for your customers and it has no effect on your rankings.

Additionally, Banana Republic, Gap and their other brands may all point to the parent but they are separate businesses.

The question you originally brought up was one business that has multiple web sites each linking to the main. It is one location and one business but multiple other sites are being created and linking to it. That is a link scheme which is one issue. Second issue is that it is a doorway page. The other four sites do not do anything different than the main site. If a customer was to use google and decide he wanted to see other results and came across the same business under a different URL, he will be frustrated.

Naturally, Google needs to have some diversity in their search results in order to maintain their search business.
 

Maginot

Member
Joined
Oct 29, 2014
Messages
39
Reaction score
3
From what I can tell from the links and the video on cloaking, the main faux pas isnt the multiple domains but content manipulation. wal-mart.com isnt providing something different than walmart.com (main). It is merely a redirect. Its not providing unique content to the googlebot vs the main site.

Since the other 4 URLs will not have a website, per say, its not like they will be SEO'd enough to show up in the results anyway. I thought that was the beauty of the G+ page and local search at-large, a business can assign its official URL with domain authority. And if I do my job, all the other engines and citations will only provide the primary URL.


*****maybe this needs to go on a different thread*****
One of the stickied threads on Linda's forum suggest using the company's website to list all the geographic competitors. If I were to create a website with the URL on dentistsinchicago.com and have 95% of the content about John Doe DDS, and the rest with the NAP and links to our competitors, is that manipulation?

Folks on this forum have complained that competitors with search terms in the URL or business name get preference in rankings, yet Google considers that fair game. Stonebrooke Apartments gets competitive edge over Turtle Bend Villas when people search "apartments in Springfield, MO" because "apartments" is in the name of the business and URL...so why shouldnt Turtle Bend play the game?
 
Similar threads
Thread starter Title Forum Replies Date
C Website URLs for Multiple locations in Google My Business & Local Citations Google My Business & Google Maps 2
ganapathy Splitting multiple websites from one umbrella site is, What are the pros and cons from SEO Point of view? Marketing 7
Digitaldar Multiple Locations - On Website, Facebook and GMB Local Search 0
RuggedSEO 1 website & 1 GMB page - found in multiple cities for local search results Google My Business & Google Maps 9
T Local SEO, National Website, Ranking for Multiple Keywords Consultant's Corner 1
K Multiple Locations with the same website? Multi-Location Issues 1
kevinjwiles Multiple Locations with the same website? Multi-Location Issues 1
Margaret Ornsby 1 G Places, multiple websites each in different language Google My Business & Google Maps 0
M Can we create multiple websites for services with same data? Local Search 2
A Warning: Multiple Websites Cause Problems with Google+ Local Google My Business & Google Maps 14
T Multiple Websites and Google+ Google My Business & Google Maps 12
A One Website, Multiple locations, one phone number, multiple addresses: A problem. Local Search 13
G Multiple Websites / Businesses Can't be Listed on Google+ Local - SMB Problem Google My Business & Google Maps 1
T Calling All Local SEO Pros: How Do You Target Multiple Cities on Your Website? Multi-Location Issues 8
Travis Van Slooten Calling All Local SEO Pros: How Do You Target Multiple Cities on Your Website? Multi-Location Issues 8
B Will Removing Addresses for Multiple State SAB Result in Dup Listing or Suspension? Service Area Businesses 4
MatGee Multiple Practitioners at Medical Office, Is It Possible To Share Reviews? Google My Business & Google Maps 2
A Multiple service based locations in different provinces with one physical address Multi-Location Issues 1
H Practitioner Listings at Multiple Business Locations Multi-Location Issues 1
N My Business in Multiple Locations leaving me with 3 unanswered questions Multi-Location Issues 2
B GMB Multiple Questions Google My Business & Google Maps 2
C How to respond to multiple fake or duplicate GMB accounts? Google My Business & Google Maps 1
H Multiple negative reviews and threats from one client Local Reviews 3
ForwardMotion Multiple Practitioners at One Office Location Questions Google My Business & Google Maps 2
ladykal Is this bad practice? Multiple location landing pages but 1 office location Organic SEO 5
N Local services Ad Approach for Businesses with Multiple locations on one GMB Account Paid Search and Local Service Ads 4
Travis Van Slooten Hard Suspension of GMB Listing: Multiple Businesses at Same Address? Google My Business & Google Maps 9
Michael S. Doran Multiple Locations Best Practices Local Search 3
Nicole Basham Success Having Multiple GMB Offers Up Simultaneously? Google My Business & Google Maps 2
Adam Humphreys GMB Multiple Business at Location Blocks Edits Moving or Name Changes 3
JillH Multiple Location Issue Local Search 3
divotagency Service Area Business - Multiple locations Google My Business & Google Maps 4
C Client with multiple address across citations and web properties All Things Google My Business [PRIVATE] (LocalU) 3
Jens Multiple local pages for the same location? Local Content 1
M Multiple or one GMB Multi-Location Issues 3
jpayne7 Business Planning on Moving Multiple Times in Short Timeframe Moving or Name Changes 2
Rich Owings Large construction company with multiple divisions All Things Google My Business [PRIVATE] (LocalU) 7
EmilyW Multiple locations, one business = spam? Google My Business & Google Maps 3
hajnasiewicz Issues with multiple domain redirects to one domain? Websites, Software, and Security 4
CarrieHill Businesses with multiple departments surfacing "child" departments instead of main listings Google My Business & Google Maps 5
J GMB listings for medical practice with multiple doctors Google My Business & Google Maps 10
amandavantreuren Multiple Verifications needed for Delivery-Only Restaurants that Operate out of cloud kitchens Multi-Location Issues 3
Lanerizz Multiple Users Reporting Spam Spam on Google 2
D Multiple Departments at a single address - Automotive Google My Business & Google Maps 4
M Multiple reviews changed to “A Google User” Help & Support for Google Local 2
W Should multiple nearby hotels target the same area attraction? Recycle Bin 0
DanielTexasLira Should multiple nearby hotels target the same area attraction? Local Search 5
J Any tools or platforms that allow for editing and posting across multiple locations/branches? Google My Business & Google Maps 11
CarrieHill New Feature: Multiple Photos in Posts Google My Business & Google Maps 3
EmilyW Multiple businesses, same location Google My Business & Google Maps 17

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom