Linda Buquet

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Wanted to be sure to share this very important post from Mike Blumenthal and David Mihm, over at StreetFight.

If you are a local search consultant or agency, you really need to read this.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">MUST Read for Local Search Agencies: The Bifurcation of the Local SEO Services Market via <a href="https://twitter.com/mblumenthal?ref_src=twsrc%5Etfw">@mblumenthal</a> <a href="https://twitter.com/davidmihm?ref_src=twsrc%5Etfw">@davidmihm</a> <a href="https://twitter.com/streetfightmag?ref_src=twsrc%5Etfw">@streetfightmag</a> <a href="https://t.co/ZX1GhqPCiJ">https://t.co/ZX1GhqPCiJ</a> <a href="https://t.co/kfKAxXa9Ij">pic.twitter.com/kfKAxXa9Ij</a></p>— Local Search Forum (@LocalSearchLink) <a href="https://twitter.com/LocalSearchLink/status/993506459320291333?ref_src=twsrc%5Etfw">May 7, 2018</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

What do you think???

Have you started to change your service offering, expanding beyond rankings & SEO?
 
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Well, it's a good discussion and I especially thought that the idea of expanding beyond SEO to offering more things like responding to quotes, analyzing product demand and so on is great. But I caution it... I feel that there's still a ton of value in local SEO and SEO in general. While diversification and adding more value is a good idea, it really depends on how it's done because some agencies may end up stretching their teams workload in a negative way. May even reduce returns in other areas.
 
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Thanks for pointing out the article. I think the authors are right that when it comes local SEO and in particular the rising importance of a good GMB listing, there are more things that could be done to improve a GMB listing to not only improve its rankings but also its conversion rate - adding photos, adding posts, adding questions and answers, getting more reviews, responding to negative reviews. Are clients going to do these things themselves? Are they going to fall through the cracks? Or are we going to offer to do them for our clients?
 
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