Need Help with Local SEO for a Car Buying Business

[seoconalberto]

Hello,

I need some assistance. I have a client who buys cars in a town of 100,000 inhabitants. He asked me how I can help him increase his car purchases in his town. Currently, he doesn't have anything, so we need to create a (simple) website and position it locally in his town.

Based on the keyword research, I obtained the following results:

• "buy your car": 210 searches
• "sell my car": 10 searches
• "we buy your car": 10 searches
• "buy your car + city": 0 searches

The strategy to achieve success as quickly as possible would be:

1. Purchase the EMD (Exact Match Domain) comprotucocheciudad.es (because it's available).
2. Design and develop the website.

Now, here are my doubts:How should I configure the website to rank for the keyword "buy your car," but only in that town? The sector is very competitive in my country. How can I indicate to Google that, whenever someone within the town searches for "buy your car," my site should come up first?

In terms of on-page SEO, what should I do? I know I need to open a Google My Business listing.

What would be the best strategy?

Thanks.