Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
section-overview-partners_1x.png


New Google My Business Trusted Verifier Program​


Whoa just discovered something new and interesting. It's totally outlined in the GMB help docs, but I don't think anyone knows about it yet.

Started with this help thread at the GMB Community:

<a href="https://www.en.advertisercommunity.com/t5/Verification/Trusted-Google-Verifier/m-p/509491#M1189">Trusted Google Verifier?</a>

Freddie F asks how he can join and links to the official Google help docs here.

<a href="https://support.google.com/business/topic/6319777">Welcome to Trusted Verifier - Google My Business Help</a>

Trusted Verifier is a new verification method for Google My Business. Trusted partners can use the Trusted Verifier mobile app to verify local businesses. Other than the Trusted Verifier program, there are three ways to verify a business: by postcard, phone, or Google Search Console. Learn more about verification

The Trusted Verifier app records verifications made in-person by trusted partners and sends them to Google, along with the verifier’s location at the time of verification. If the verifier’s device isn’t online when it verifies a business, the recorded verification is saved on the device and uploaded when the device gets back online. Once the record reaches Google, the local business is verified, just as it would be if it used any of the other verification methods.


There are a bunch of links to more info and there is an FAQ.

In answer to Freddie's question - How do you become a Verifier?

Sounds like it's by invite only. The help docs FAQ says:

I know more partners interested in using the app. How can they get started?

Put them in touch with the Google contact who invited you to become a Trusted Verifier. Your Google contact will be able to assess the partner’s eligibility to join this program.


Obviously this would be really helpful for ethical agencies and consultants. The question is how will Google decide who qualifies? I know large agencies that are Google "Partners" who are far from ethical and would abuse this.

EDITED TO ADD:I missed the part about "made in-person" verifications. Was rushing to get the story out and should have read more carefully. That will help avoid abuse. BUT most of the ethical consultants here that would benefit from this, have clients all over the country and don't visit in person.

Treebles, a fellow Google TC just reached out to Google to see if we can get any additional info. I'll keep you posted if there are any public facing comments I can share.

What say ye???

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="An interesting new development">
<meta property="og:image" content="">

section-overview-partners_1x.png
 

whitesell

Member
Joined
Jan 21, 2015
Messages
23
Reaction score
7
This sounds like a great program! I do like the fact that the Trusted Verifier needs to be physically present at the location.

Beyond agencies, this would also be very useful for Street View | Trusted photographers and Map Maker Regional Leads.

Regards,
Jim
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
This sounds like a great program! I do like the fact that the Trusted Verifier needs to be physically present at the location.

Beyond agencies, this would also be very useful for Street View | Trusted photographers and Map Maker Regional Leads.

Great points Jim. And oops I totally missed the part about "made in-person" verifications. Was rushing to get the story out and should have read more carefully. That will help avoid abuse. BUT most of the ethical consultants here that would benefit from this have clients all over the country and don't visit in person.
 
Joined
Mar 25, 2014
Messages
173
Reaction score
104
Looks like there might have been a publishing error at Google's end (maybe someone let the interns work unsupervised??)

Going to your link Linda now brings up this for me :)

Screen Shot 2016-02-04 at 7.20.53 AM.jpg

(I feel a lot like that robot right about now!)

Screen Shot 2016-02-04 at 7.20.53 AM.jpg
 

Phil Rozek

Local Search Expert
Joined
Jul 26, 2012
Messages
1,895
Solutions
13
Reaction score
1,471
This strikes me as a bad idea, and another of Google's halfhearted pokes at quality-control. It's mostly SABs with bogus info that needs real-world verification, but this program wouldn't deal with SABs.

I also see potential conflicts of interest with - you guessed it! - local SEOs. They're the only ones who will know about this anyway.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Say what? They either took it down or blocked it so only chosen can see.

My bet is that this is another oops where this was not supposed to be public yet and someone accidentally pulled the trigger early. Glad I quoted a couple parts above.

Wish I had taken a screenshot. Wonder if I can one from history or cache.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Here's a pic of the app in action:

newnew_copy.jpg

From this page: <a href="http://www.materialup.com/posts/google-trusted-verifier">Google Trusted Verifier ? MaterialUp</a>

newnew_copy.jpg
 

Louis Nava

Member
Joined
Aug 10, 2013
Messages
87
Reaction score
47
I got a form via my participation in the GYBO program. Just filled out the interest form. It said I'll be notified in a couple of days. It seems like there's a training program attached to it. Maybe a certification of some sort?
 

whitesell

Member
Joined
Jan 21, 2015
Messages
23
Reaction score
7
Linda, after seeing your original post (and visiting the page before it was taken down) I asked about it in a private community (that needs to remain unidentified). One of the other members there thought it was an old program that died off a couple years ago and the page had accidentally remained online.

I'm not sure I buy that, seeing as no one else who deals with GMB (and 2 years ago would have been before GMB, wouldn't it?) appears to be aware of it before the original post in this thread was published.

I find it interesting no one has owned up to knowing anything about it; makes me think it is still unreleased and participants are under NDA.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks Jim. I agree, this is not an old program. If anything the cat was accidentally let out of the bag prematurely.

But I'm starting to think more and more that Mike is right about this being connected to GYBO, especially after what Louis said above. And the fact that it requires in person onsite verification and documents from the business, I think further supports that theory.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
The docs are back up again so you guys can read it now.
They are at a different URL now, so I changed the link in my top post.
(Thanks to eagle eye Helmut for finding this.)

This time I grabbed a screenshot (in case it gets pulled again). The screenshot further goes to substantiate that this program was designed for people with feet on the street helping with the GYBO program. And looks like it's designed to be helpful at the "Let’s Put Our Cities on the Map" events where there are lots of businesses without a listing. They can be quickly added via the mobile app I showed above.

trustedverifier.jpg



That shot is from the verification policy page. But note on the FAQ page it says...

Question: "I’m verifying at an event and the participant has no proof documents, but I personally know them and their business. Can I still verify them with the Trusted Verifier app?"

Answer: "No".

So it seems like they are keeping a tight rein on things to prevent abuse which is good and was one of my concerns. BUT I know it's one of Google's primary concerns too, so looks like they are trying to cover all their bases with this!

trustedverifier.jpg
 

Louis Nava

Member
Joined
Aug 10, 2013
Messages
87
Reaction score
47
Quick update:
I've been approved to go through training.

This is something that is much needed because as you all know it can take more than a day to get someone verified. There always a large possibility that we have to do a lot of personalization during the GYBO workshops and different scenarios occur. So I'm sure it's going to be super helpful.

From my understanding it's a beta program so hopefully Trusted Verifiers can help make this a really cool tool past the beta phase.

This reminds me of the Virtual Tours where the Trusted Photographers were used to help build the public program now known as Street View Trusted. So maybe some day in the future they may open this up to a larger audience.

On my way to training..yay!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Awesome Louis. Thanks for the update and keep us posted. :)
 

Tim Colling

Moderator
Local Search Expert
LocalU Member
Joined
Sep 3, 2014
Messages
1,283
Reaction score
706
I have a question about all this: Will these certified GMB verifiers be allowed to charge a fee for this service?
 
Similar threads
Thread starter Title Forum Replies Date
stankolev What is the maximum number of categories single Google My Business listing can have? NAP, Categories, Dashboard Data 3
Don Archer Google business listing with 482 Real Review Missing. How do I get them back? Help & Support for Google Local 2
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 9
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
D Local Services and Google my Business Paid Search and Local Service Ads 2
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
C Fake google reviews on google my business Contact Us Messages 2
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3
NickB-Tampa How can I unsync Google My Business from my Bing Places listings? Google My Business & Google Maps 4
F Turkish post: Google My Business local seo Recycle Bin 0
DangGood Google Maps, Years in Business Google My Business & Google Maps 4
F Google My Business local seo Google Local 101 3
M Can I Use Google Voice for Google My Business Phone Number? Google My Business & Google Maps 2
A Google My Business Provider Program API Access İssues Recycle Bin 0
W Accepted Health Insurance Feature on Google My Business Google News: Important Changes & Features 14
Colan Nielsen NEW Google My Business is Testing "Services" Justifications Google News: Important Changes & Features 6
ryannbull Is there a bank of definitions for Google My Business Categories? NAP, Categories, Dashboard Data 3
ryannbull We have added a question to our client's Google My Business Q&A section and it keeps disappearing. Is anyone else experiencing this problem? Help & Support for Google Local 4
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
B Google My Business Product Photo Errors Google My Business & Google Maps 3
Brian Barwig New Google My Business Messaging Options Google My Business & Google Maps 1
whitespark Everything You Need to Know About Google My Business Posts Google My Business & Google Maps 3
JoyHawkins Are Local Services Ads Stealing Clicks from Google My Business? A Case Study of 110 Listings Paid Search and Local Service Ads 0
M Google My Business has been 5 months, no verification code has been received Help & Support for Google Local 3
Caroline S 1 Service Area Business, 10 Listings, Several Redressals Reported, No Action From Google - Help! Help & Support for Google Local 7
Brian Barwig Overview of New Google My Business Messaging Options Google My Business & Google Maps 0
Professor M Google My Business Messaging and Metrics are getting a boost Google My Business & Google Maps 13
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
Claire Carlile New Google My Business Dashboard Google My Business & Google Maps 1
JoyHawkins Search Console vs Google My Business (GMB) Insights: A Large Case Study Google My Business & Google Maps 4
BenFisher Google My Business Adding Reinstatement Request Google My Business & Google Maps 0
abbiebeltran Amway or Avon - Best Practice Google My Business Service Area Businesses 3
Lanerizz Help For Pending Google My Business Listing Google My Business & Google Maps 4
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 1
jpayne7 Google Favoring Rich Snippets for Job Postings over Local Business Listings? Google Local 101 4
JoyHawkins Hijacked Google My Business Listings On The Rise Google My Business & Google Maps 4
ErinJones Google My Business Category Changes by Month Google My Business & Google Maps 0
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 0
Niki Wrong facebook link on Google business listing Help & Support for Google Local 2
J Google My Business Won't Save Category Google My Business & Google Maps 1
djbaxter 4 Google My Business Fields That Impact Ranking (and 3 That Don't) Google My Business & Google Maps 16
NickB-Tampa URL is updated in Google My Business but doesn't show up correctly in maps or on Bright Local Local Search 2

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom