djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,521
Reaction score
1,664

Local Search Grid: Put Your Rankings on the Map

by Jamie Pitman, BrightLocal
Feb 10, 2021

d58cebc1065a4f85c6141ba0ed488592.jpg



With a bird’s-eye view of what searchers see in your neighborhood, town or city, you’ll be able to see changes in rankings as they happen across the map. Seeing a few drops on the outskirts of the map? They could be signs of a bigger problem that you can take action on early.

Know exactly which keywords to focus on​

a93df16388cd3fdb8a8d039dca8aee0f.jpg



Local Search Grid allows you to contrast and compare the ranking grids of various keywords. Easily see which keywords are doing well, which need attention, and identify any trends across keywords.

Discover which competitors dominate the map​

to=compress%2Cformat&fit=scale&h=497&ixlib=php-3.3.png

No more second-guessing which competitors you’re facing off against in local rankings: Local Search Grid makes it easy to identify the rivals you should really be benchmarking against, and offers insights into which key ranking factors they’re doing best and worst in. You can even see competitors’ business locations to determine how easy or difficult it would be to outrank them in their own stomping grounds.

Monitor progress with complete clarity​


to=compress%2Cformat&fit=scale&h=247&ixlib=php-3.3.png


Our proprietary metric ‘Average Map Rank’ gives you a single data point to track performance with, so you can measure the ongoing impact of your efforts and react faster to ranking drops. Save time opening multiple reports from different points in time: just hover over the timeline to see a streamlined summary of performance.

Wow clients with intuitive reports​

to=compress%2Cformat&fit=scale&h=545&ixlib=php-3.3.png

Whether you’re pitching for new business or compiling monthly reports, Local Search Grid arms you with a visual way to drive client engagement and get buy-in. The ‘traffic light’ color-coding system ensures that no matter their level of SEO expertise, clients will immediately understand what they’re seeing.

Spot spam in seconds​

to=compress%2Cformat&fit=scale&h=557&ixlib=php-3.3.png


Experts agree that if there’s one tactic every local SEO should be doing to get better results for their clients, it’s fighting spam. With the Top-ranking Competitors table, you can view all businesses competing in the local search landscape in one place, then pick out and report inaccurate GMB business names in mere moments.

Why wait to take advantage of this exciting new tool? Jump in to your BrightLocal account and set up your first Local Search Grid report now.*

*Please note: this tool is not available to customers on our Just Reviews plan.
 

jmshap

Member
Joined
Oct 11, 2019
Messages
19
Reaction score
9
Hey Jamie,

This is really exciting and I've been checking it out a bunch. I'm curious why I am seeing such differing results between this and Local Falcon. I still have a bunch of Local Falcon credits so I've been comparing results. Every location I have tested is showing much, much lower rankings using your new tool when compared to Local Falcon. Thanks a lot.
 

bigbadblob

Member
Joined
Feb 10, 2021
Messages
1
Reaction score
0
My firm gave this search a go today. Our first few searches went well. I wouldn't say it's at the level that the other established grid searches are quite yet. No big problem with that. Having worked as a dev on an uncountable number projects that utilize a Google API or scrape results, I wouldn't have let a tool like Bright Local's Local Search Grid's (in its current state) loose for paying customers. On a very basic level, their results are demonstrably biased in at least two ways: their results are without-question affected by their server's physical location; the Local Search Grid's results are also factoring in a poorly anonymized search history, which weights every submitted search with every other submitted search. We were able to control for both of these issues and confirm they are independent issues and not two symptoms of the same flaw. There are also two other theorized issues. We were unable to demonstrate the exact nature of the skewed results (which was more of an amount-of-time-we-had-to-mess-with-it issue as opposed to some kind of too-hard-to-prove issue--I'll have the other issues documented tomorrow if I'm somehow able to get 60-90 minutes of my work day to flush the proof out). We know the issues exist. We were unable to come up with a side-by-side "proof of issue" example, so I utter a criticism in public until I have clear documentation.

Frankly, the issues I've just mentioned can be taken care of and don't represent anything fatal to the Local Search Grid's viability. I'm mentioning the things we figured out today not as a warning to anyone who reads it and not because I have an ax to grind. My hope is that they can and will troubleshoot their code in short order.

A major issue does exist. Bright Local's Local Search Grid is unable to provide results for service area businesses. If this was an oversight, I would question the competence of the entire company. Service area businesses are not a trivial, rarely-encountered entity in the world of Google Maps, local search, and local SEO. They matter. As I mentioned earlier, it's hard for me to understand how the powers that be had a gander at what their devs came up with and concluded that the tool is viable as an offering to paying customers.

If anyone from Bright Local sees this post, please reach out. I would be happy to give the devs some pointers based on the small amount of research I did this afternoon. I don't know if the terms of this forum allow for me to give my email address out, so I'll opt . I'm assuming there is a way to privately message users of this forum. I'd like to see these things get taken care of. I like Bright Local.

That's all I've got for now
 
Joined
Sep 11, 2012
Messages
86
Reaction score
78
My firm gave this search a go today. Our first few searches went well. I wouldn't say it's at the level that the other established grid searches are quite yet. No big problem with that. Having worked as a dev on an uncountable number projects that utilize a Google API or scrape results, I wouldn't have let a tool like Bright Local's Local Search Grid's (in its current state) loose for paying customers. On a very basic level, their results are demonstrably biased in at least two ways: their results are without-question affected by their server's physical location; the Local Search Grid's results are also factoring in a poorly anonymized search history, which weights every submitted search with every other submitted search. We were able to control for both of these issues and confirm they are independent issues and not two symptoms of the same flaw. There are also two other theorized issues. We were unable to demonstrate the exact nature of the skewed results (which was more of an amount-of-time-we-had-to-mess-with-it issue as opposed to some kind of too-hard-to-prove issue--I'll have the other issues documented tomorrow if I'm somehow able to get 60-90 minutes of my work day to flush the proof out). We know the issues exist. We were unable to come up with a side-by-side "proof of issue" example, so I utter a criticism in public until I have clear documentation.

Frankly, the issues I've just mentioned can be taken care of and don't represent anything fatal to the Local Search Grid's viability. I'm mentioning the things we figured out today not as a warning to anyone who reads it and not because I have an ax to grind. My hope is that they can and will troubleshoot their code in short order.

A major issue does exist. Bright Local's Local Search Grid is unable to provide results for service area businesses. If this was an oversight, I would question the competence of the entire company. Service area businesses are not a trivial, rarely-encountered entity in the world of Google Maps, local search, and local SEO. They matter. As I mentioned earlier, it's hard for me to understand how the powers that be had a gander at what their devs came up with and concluded that the tool is viable as an offering to paying customers.

If anyone from Bright Local sees this post, please reach out. I would be happy to give the devs some pointers based on the small amount of research I did this afternoon. I don't know if the terms of this forum allow for me to give my email address out, so I'll opt . I'm assuming there is a way to privately message users of this forum. I'd like to see these things get taken care of. I like Bright Local.

That's all I've got for now

Hi @bigbadblob

Welcome to LSF!

Thanks for taking the time to test out our newest tool and giving such a detailed, if painful to read, review of it.

Firstly, we are eager to find out more more about these perceived issues and if you’re happy to talk to us we’d really appreciate you giving us some of your valuable time. I’ll DM you on the forum right after I post this and see if we can work out a time that works for you given your workload.

Secondly, I’d like to try and address some of the valuable concerns that you raise.

  1. Tool not working for Service Area Businesses
The tool does work for service area businesses who hide their address in GMB. We’re not able to locate these businesses in the Google Places API because Google doesn’t include them due to not having a public street address. So we have a secondary option to paste in a Google Maps Link from which we can then retrieve the info we need to run a report.

I created a short (but crude!) walkthrough video to show how this is done and what the resulting report looks like - Local Search Grid | BrightLocal.com

If this secondary option isn’t working for you then we’d love to hear why and address it ASAP.

  1. Tool not being ready for public usage
I can assure you that spent a huge amount of time and diligence in the development to this tool (too many dev hours & cost that I care to consider!)

We tested a vast number of options and variables before settling on the solution that now drives the tool. A lot of our focus was spent on ensuring the accuracy and consistency of results. There are a lot of factors that make this non-trivial (including server location) and they took a lot of time and focus to iron out. Like you, we also have a great deal of experience in scraping data from Google, as we do this to generate the data in almost all of our reports. We learned a lot more in the process of building this tool and applied that new knowledge to make this tool reliable and robust.

We also released the tool in Beta mode for a number of high usage customers for 6 weeks; we got some great feedback which helped us improve the tool, both in result robustness and usability.

So when we released Local Search Grid to our full customer based we did so with a very high level of confidence born out of the long development time spent on the tool and the improvements made during the beta phase.

We would never ship a sub-standard product to customers; that goes against everything we stand for and would abuse the trust customers put in us.

However, having said all that, we also know that there are things that we don’t know - or don’t know enough about. It’s very possible that you have identified issues we’re not aware of and we would be very grateful to learn more about these so that we can ensure the tool (all our tools in fact) work to their best ability for customers. So let’s talk, share insights and hopefully we can all learn something that helps us become better.

Thank you @bigbadblob. I really do appreciate the candid review and your openness to working with us to make the tool better. Speak soon.

Best wishes, Myles
 
Similar threads
Thread starter Title Forum Replies Date
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
Srinath Checkout my new Local SEO Audit Tool & Get your Local SEO Score Recycle Bin 0
J What is the best reporting tool for Local SEO Local SEO Tools & Software 10
H Local SEO Prospecting tools for Digital Sales Reps Local Search 6
M Local seo tools and software Local SEO Tools & Software 11
ChloeButterfill Share your favorite free Local SEO tools Local SEO Tools & Software 42
R Local SEO Tools Local Search 3
James Watt Andrew Shotland's local SEO tool stack Local SEO Tools & Software 5
JoyHawkins List of FREE Local SEO Tools that are Awesome Local SEO Tools & Software 3
Linda Buquet 153 of the Very Best SEO & Local Search Tools - Backlinko Organic SEO 0
B Google Webmaster Tools & Local SEO Local SEO Tools & Software 7
L Consolidating Data from Various Local Search and SEO Tools Local SEO Tools & Software 5
Linda Buquet Best Local SEO Tools & Software? Top Resources Here Local SEO Tools & Software 0
Linda Buquet 24 Awesome Local SEO Tools That Will Help You Boost Your Results Local SEO Tools & Software 3
Linda Buquet Big List of Local SEO Tools Local SEO Tools & Software 4
Linda Buquet Top Free Local SEO Tools for 2014 Local SEO Tools & Software 2
Bishop What is the best tool for Local SEO? Need suggestions. :) Local Search 1
Linda Buquet Uncle Sam Offers 4 Local SEO Tools? Local Search 1
L Must Have Local SEO Tools Consultant's Corner 2
Linda Buquet Free BrightLocal Webinars - Local SEO Software Tools Local SEO Tools & Software 0
Chris Ratchford Great Article- Insiders Guide To Selecting The Right Local SEO Tools Local SEO Tools & Software 7
Linda Buquet FYI Local SEO Tools Promo Posts Mod Squad 0
Linda Buquet Rules for the Local SEO Tools Forum Local SEO Tools & Software 0
Linda Buquet Why You Should Use Schema for Local SEO - Cool Free Tool Local Search 12
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0
C The value of a blog on a website for local SEO Local Search 58
N Local SEO for Franchisee Local Search 4
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
georgebizpro What are your favorite on-page local SEO tactics? Local Search 2
Monica Simpson Local SEO Professional ZOOM - July 17th Events 6
Andrew Shotland Local SEO Guide is Hiring a Sr Director of SEO Local SEO Job Board 0
Monica Simpson Last Local SEO Zoom Friday July 10 Events 0
Monica Simpson Local SEO Zoom - June 25th LSF News and Announcements 0
Monica Simpson Local SEO Zoom - June 19th Events 1
Monica Simpson Meet Local SEO professional via Zoom Local Search 1
Monica Simpson Local SEO Zoom Meetup Local Search 1
djbaxter Local SEO Experts You Need to Follow on Twitter Local Search 0
Monica Simpson Local SEO Zoom Meetup Events 1
JoyHawkins How Do You Do Local SEO Keyword Research? Local Content 15
Monica Simpson Local SEO Zoom Meeting Events 19
djbaxter Special Combination Upgrade: LocalU Forum Access + Expert’s Guide to Local SEO Admin Stuff 0
Zhanna Does Local SEO for small hotels return the investments? Google My Business & Google Maps 4
djbaxter Indexing issue: Not Local SEO but looking for personal recommendations Local SEO Job Board 7
Jefflam How do you define good Local SEO work on Maps ? Ranking Puzzles 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom