No Search Impressions in 3 accounts

[iwebresults]

I have 3 different clients that their Campaigns are active and "eligible," ads are "eligible" budgets range from $25-$80 a day, verification is complete, location radius have over 1 M audience, I have had google reps review the accounts, no one can tell me why the ads are not showing, this happened in 1, 2, and now 3 accounts, even where previous ads ran fine, got paused and turned back on.

Could there be a problem with my MCC that is causing this-but, there are ads running in other accounts in my MCC, that I have not made changes to lately, and am actually afraid to touch them now after this strange behavior of these accounts.

The clients have active cards on their accounts. With the first client its been over 2 months of making the suggested changes from google reps and ads still not running (every time there is a 5 day Learing phase, then no ads show )

Argggggggg. Any help or ideas on what to do would be so greatly appreciated!!!

 

[Chris Barnard]

How long were the ads paused? The first thing that I'd think is budget and bidding. Or maybe some simple oversight, like the campaigns had an end date set?

Are all of the verification steps complete (SSN, who pays for ads...etc.), or is Advanced verification required (ex: Garage Doors, Locksmiths)
Are there any issues in the Policy manager section of the accounts?
Are you allowing these campaigns to complete the learning phase before changing things again?

If it's not a learning phase issue, have you used this guide to help troubleshoot why your ads are not serving? https://support.google.com/google-ads/troubleshooter/1711301

The duration of the learning period is primarily affected by 3 factors: https://support.google.com/google-ads/answer/13020501?hl=en

• The number of conversions that your campaigns, ad groups, keywords, or products obtain.
• The duration of your conversion cycles. For example, the amount of time it takes for a click to result in a conversion.
• The bid strategy (for example, Maximize Conversions and Maximize Conversion Value). The learning period isn’t applicable to Manual CPC.

It can take up to around 50 conversion events or 3 conversion cycles for the bid strategy to calibrate to the new objective, although it can be faster depending on the amount of conversion data present. Conversion data from previous campaigns can help drive faster results by speeding up the initial learning period required for Smart Bidding to calibrate towards your business goals.

I take suggestions from Google reps with a grain of salt at best. Like the tiniest, powder grain size of salt. Maybe if you can share the industries, URLs, and bidding models, we can ID something, but there has to be something preventing them from serving, or it's some type of bug.

Have you tried copying the campaigns, or setting up new ones to see if they run?