No Search Impressions in 3 accounts

[iwebresults]

I have 3 different clients that their Campaigns are active and "eligible," ads are "eligible" budgets range from $25-$80 a day, verification is complete, location radius have over 1 M audience, I have had google reps review the accounts, no one can tell me why the ads are not showing, this happened in 1, 2, and now 3 accounts, even where previous ads ran fine, got paused and turned back on.

Could there be a problem with my MCC that is causing this-but, there are ads running in other accounts in my MCC, that I have not made changes to lately, and am actually afraid to touch them now after this strange behavior of these accounts.

The clients have active cards on their accounts. With the first client its been over 2 months of making the suggested changes from google reps and ads still not running (every time there is a 5 day Learing phase, then no ads show )

Argggggggg. Any help or ideas on what to do would be so greatly appreciated!!!

 

[Chris Barnard]

How long were the ads paused? The first thing that I'd think is budget and bidding. Or maybe some simple oversight, like the campaigns had an end date set?

Are all of the verification steps complete (SSN, who pays for ads...etc.), or is Advanced verification required (ex: Garage Doors, Locksmiths)
Are there any issues in the Policy manager section of the accounts?
Are you allowing these campaigns to complete the learning phase before changing things again?

If it's not a learning phase issue, have you used this guide to help troubleshoot why your ads are not serving? https://support.google.com/google-ads/troubleshooter/1711301

The duration of the learning period is primarily affected by 3 factors: https://support.google.com/google-ads/answer/13020501?hl=en

• The number of conversions that your campaigns, ad groups, keywords, or products obtain.
• The duration of your conversion cycles. For example, the amount of time it takes for a click to result in a conversion.
• The bid strategy (for example, Maximize Conversions and Maximize Conversion Value). The learning period isn’t applicable to Manual CPC.

It can take up to around 50 conversion events or 3 conversion cycles for the bid strategy to calibrate to the new objective, although it can be faster depending on the amount of conversion data present. Conversion data from previous campaigns can help drive faster results by speeding up the initial learning period required for Smart Bidding to calibrate towards your business goals.

I take suggestions from Google reps with a grain of salt at best. Like the tiniest, powder grain size of salt. Maybe if you can share the industries, URLs, and bidding models, we can ID something, but there has to be something preventing them from serving, or it's some type of bug.

Have you tried copying the campaigns, or setting up new ones to see if they run?

 

[iwebresults]

How long were the ads paused? The first thing that I'd think is budget and bidding. Or maybe some simple oversight, like the campaigns had an end date set?

Are all of the verification steps complete (SSN, who pays for ads...etc.), or is Advanced verification required (ex: Garage Doors, Locksmiths)
Are there any issues in the Policy manager section of the accounts?
Are you allowing these campaigns to complete the learning phase before changing things again?

If it's not a learning phase issue, have you used this guide to help troubleshoot why your ads are not serving? https://support.google.com/google-ads/troubleshooter/1711301

The duration of the learning period is primarily affected by 3 factors: https://support.google.com/google-ads/answer/13020501?hl=en

• The number of conversions that your campaigns, ad groups, keywords, or products obtain.
• The duration of your conversion cycles. For example, the amount of time it takes for a click to result in a conversion.
• The bid strategy (for example, Maximize Conversions and Maximize Conversion Value). The learning period isn’t applicable to Manual CPC.

It can take up to around 50 conversion events or 3 conversion cycles for the bid strategy to calibrate to the new objective, although it can be faster depending on the amount of conversion data present. Conversion data from previous campaigns can help drive faster results by speeding up the initial learning period required for Smart Bidding to calibrate towards your business goals.

I take suggestions from Google reps with a grain of salt at best. Like the tiniest, powder grain size of salt. Maybe if you can share the industries, URLs, and bidding models, we can ID something, but there has to be something preventing them from serving, or it's some type of bug.

Have you tried copying the campaigns, or setting up new ones to see if they run?

Hello! Thank you for your detailed response! Accounts are all verified by owners, no Policy issues, Industries do not require advanced verification, they are pressure washing, dumpster rental company and office rentals. Bidding for the first two is Maximize Clicks because there are no recent conversions or no conversions yet. Office rental has conversions, but campaign was paused for about 4 months, I actually got 4 impressions yesterday on Office Rental Campaign Campaigns, I will keep an eye and if it does not improve, I can reset to Maximize Clicks? Rep had me duplicate the Pressure Washing campaign to see if the old one was buggy, maybe I should start from scratch?

I have lots of Broad Match keywords and very few negative to start off with. I have asked and asked about a a bug in the Account, I always get boilerplate responses and last ticket was 2 weeks ago and no response. The Pressure Washing campaign has a local search ad running, I was hoping to just set up a Smart Campgin, but I see they are no longer available. The score on ad is Average, and try as I can, I cant get it to go up and keep to the Ad content. It is so frustrating. Thanks for listening and any suggestions , I went through the link you sent and only got the suggestion to improve the ad. One thing, the website is aone page Landing Page, that is about the only thing I can think of.

 

[Chris Barnard]

Be sure to check the policy manager on the Local Service Ads account too - from what you said about the Pressure Washing campaign, it sounds like the same CID. So maybe something there is affecting the PPC side?? (not common but possible)

You can definitely change the bidding to Max Clicks, but it will trigger the learning phase again. It sounds like a bidding budget issue - are there any max bid caps, and is the budget high enough?

I would've tried duplicating the campaign too, to see if the new one starts running - and yeah, if that didn't work at all, I would also try starting a new campaign, especially since it was paused for 4 months.

The one page landing page isn't so bad as long as the content jibes with ad copy, has strong CTAs, shows reviews, loads fast...CRO stuff. Make sure you have a privacy policy linked too.