Chris_Gregory

Member
Joined
Jul 21, 2012
Messages
55
Reaction score
10
Hi all,

I just returned from SMX East and was on the hunt for Penguin 4.0 information since this update hasn't performed liked the past updates. I'll assume everyone understands what Penguin is and how to recover. That said what we learned last week is a significant change from previous statements from Google regarding Penguin.

Key takeaways:

  • It is not a Penalty anymore
  • Google is devalueing spammy links but not penalizing.
  • Google recommends a Dissavow but it's not exactly necessary

This is how they are baking it into the algorithm by not making it a penalty. If Google crawls what it judges is a spammy link, they will devalue it so it shouldn't affect how a web site ranks in their search engine.

My thoughts for the community:


1. Why upload a dissavow for clients anymore? If Google is devaluing what they determine to be spammy links then submitting a disavow list can only hurt your site, right? All we are doing is telling Google to devalue more links and not to lift a penalty.
2. Does Google still need to crawl the spammy links before they get devalued.

I spoke with Christoph Cemper of Link Research Tools at SMX about item 2. Christoph does think that the links need to be crawled which is in keeping with previous updates. He also recommended pinging your clients competitors spammy links to get Google to crawl those links as well. They have a product Link Detox Boost that does this but I don't want to sound promotional so there are several ways to alert Google to crawl a link like submitting them to Google +. Use whatever works for you.

It's still early and I'm confident the algo update is still rolling out. However, if you haven't kept up with the latest on Penguin 4.0 this should get you up to speed.

- Chris
 

JimFranco

Member
Joined
Oct 10, 2015
Messages
109
Reaction score
10
Google said you should still disavow spammy links that are new and high volume. This might send a signal to Google to manually penalize your site if you do not.
 
Similar threads
Thread starter Title Forum Replies Date
Marie Haynes Have you seen any local rankings that you feel were affected by Penguin 4.0? Local Search 8
H Penguin related question Organic SEO 1
JoyHawkins Penguin 4.0 is Finally Here Organic SEO 1
J Is Penguin Update here ? My Penguin hit site moved from page 6 to 3 Local Search 1
Linda Buquet 73 SEO Experts Share Penguin Penalty Removal Tips Organic SEO 3
Marie Haynes Penguin still likely weeks away.... Organic SEO 2
C Bannned Re: Rolling Penguin Update Recycle Bin 2
JoyHawkins Can You Rank in the 3-Pack with a Manual or Penguin Penalty? Google My Business & Google Maps 10
warrenpd Rolling Penguin Update Local Search 4
mborgelt Google Finally Coming Out with Panda and Penguin News Organic SEO 5
Dustybones The Google Mobile Algorithm to be Bigger than Penguin or Panda Mobile & Social 21
Linda Buquet Guide to Penguin and the Disavow Tool for Local Search Local Search 4
Linda Buquet Ranking #1 in the Local 7 Pack - Even Though Panda or Penguin Penalty? Local Search 17
Linda Buquet Google Confirms Penguin Update Hit Friday 10/17/14 - 1st Update In Over A Year Organic SEO 10
Linda Buquet Google Pigeon Forgives Penguin Penalties??? Google My Business & Google Maps 16
A Re: Google Penguin 2.1 Released Recycle Bin 0
Chris_Gregory Looking for local examples of SMB's with a Penguin Penalty Organic SEO 1
Jim Froling Penguin Recovery Strategy Organic SEO 6
T Google Penguin 2.1 Released Organic SEO 9
djbaxter So are GWT Backlink reports enough to lift Penalty or get out of Penguin? via @Marie_ Organic SEO 0
djbaxter New Free Google Backlink Checker Tool for Penguin & Disavow Analysis Organic SEO 1
djbaxter Google Penguin 2.0 Goes Deep - But What Does That Mean? Organic SEO 0
J Penguin effect on Local? A quick story. Local Search 16
A Old listing reflects the wrong information - But there's a twist. Google Duplicates & Merges 1
JohnnyM Changing Information in citations Google Local 101 1
M Google says information isn't the same between two listings Google Duplicates & Merges 1
ganapathy Default Google Ads Extension Phone Number (Advanced information section) in GMB Listing Google My Business & Google Maps 2
Benjamin "Review your business information..." NAP, Categories, Dashboard Data 1
Andrew Scherer Information Gain Score Local Content 0
lkimball GMB Automatically Swapping Location Information Multi-Location Issues 8
P Service Page vs Information Page Local Content 5
O User edited our list with wrong information Google My Business & Google Maps 2
D Write/delete/create information from (CMS/ERP/Google App Script) TO GMB API : in both ways Local SEO Tools & Software 1
J Information alongside NAPs NAP, Categories, Dashboard Data 5
J Information alongside NAPs NAP, Categories, Dashboard Data 5
S Request for Information regarding Traffic Flow from google maps Google My Business & Google Maps 2
Ben Bowen GMB "Advanced Information" Labels? Google My Business & Google Maps 10
Yan Gilbert Dealing with New Clients - Accessing Information Question Consultant's Corner 1
Linda Buquet Mobile Overtakes Desktop for Local Information Lookups - Greg Sterling Mobile & Social 1
Amber Robinson Refining the Process of gathering Local information Consultant's Corner 12
Linda Buquet Fun/informative Reddit WTF AMA from Andrew Shotland Local Search 5
Jason Rogers "business information provided by american express" Local Search 6
freerunr Prompt to review information Google My Business & Google Maps 3
Linda Buquet STAY INFORMED - How to Subscribe & Search the Forum Forum Tech Support 1
M Member contact information formatting for association sites Local Search 2
D What did Google just do to accessing all your information for a business acct? Help Google My Business & Google Maps 10
Mike Wilton The information provided isn't eligible for verification... Help & Support for Google Local 3
G How can GOOGLE REMOVE / DELETE ALL Information about my Personal Data and Address ? Recycle Bin 1
Susan Walsh Where do we report incorrect information and duplicate listing? Help & Support for Google Local 6
rossicone Information Gone in Dashboard Help & Support for Google Local 30

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom