Primary Category - So many choices for something so important

[Raph2805]

Hi All,

So today i picked up a new clients. A car service and repair garage specialising in Electric Vehicles just outside London UK.
They haven't claimed their listing which im about to do.
Looking at the categories available i can see auto electrical service, auto repair shop, car repair and maintenance, car service etc etc etc There are around 8 categories that match this business. So how do i make the right choice on the primary Category in order to help the listing in its goal of getting into the 3 pack?

Thanks in advance

 

[Colan Nielsen]

Hey @Raph2805 look at what their competitors are using for the most important search queries they want to rank for.

Check out this tool as well. It's awesome. PlePer Tools - GMB Category Helper

 

[Raph2805]

Hey @Raph2805 look at what their competitors are using for the most important search queries they want to rank for.

Check out this tool as well. It's awesome. PlePer Tools - GMB Category Helper

Hey thanks for the speedy reply Colan!
Just looked at Pleper Tools and entered my details but got "Limit exceeded for this tool!" any ideas? do i need a paid account?

 

[Colan Nielsen]

Hey thanks for the speedy reply Colan!
Just looked at Pleper Tools and entered my details but got "Limit exceeded for this tool!" any ideas? do i need a paid account?

Oh, that is possible. I would contact them to check. Here's another resource to check out - Google My Business Categories: How to Choose the Right Category

 

[CarrieHill]

@Raph2805 you could look at other similar businesses (not just competitors but in other similar market areas) and see what their primary category is. Look for the businesses that rank well in the map pack for high-volume terms your client is interested in targeting.

 

[Raph2805]

@Raph2805 you could look at other similar businesses (not just competitors but in other similar market areas) and see what their primary category is. Look for the businesses that rank well in the map pack for high-volume terms your client is interested in targeting.

Thanks Carrie, I’ll do that for sure

 

[JoshuaMackens]

I'd also look at a few bigger markets and corroborate your category choices from your market with more data from these. The bigger markets will invest more in their SEO and you're more likely to find gold doing competitor research here.

You also need to check keyword volume and competition. There are situations where you don't want to focus on the main keyword because you're just starting their SEO and it will take a long time to rank for that keyword. But there is low hanging fruit that is available right now while you build up your ranking for the main volume. It's a slightly more advanced tactic but if you find the opportunity, and it's a good one, take it.