Primary Category in GBP

[Matt Chauhan]

We have a client who offered only electrical repair and installation service. Now, they have included more services, including HVAC and Plumbing Services as well, and are currently undergoing a rebranding. Since they are expanding their services, we need suggestions on what we should set as their primary category in GBP. Following are the relevant GBP categories we have identified for them, along with their national search volumes.

Plumber	550,000
Electrician	246,000
HVAC Contractor	74,000
Air conditioning repair service	18,100
Air conditioning contractor	12,100
Heating Contractor	9,900
Drainage Service	4,400
Electrical Repair Shop	3,600
Furnace repair service	3,600
Lighting Contractor	1,900
Electrical Installation Service	1,600

 

[Colan Nielsen]

I would most likely go with whatever category represents their bread and butter service. Another consideration I would factor in is what service has the most competition. That would add another reason to use that service as the primary category. It's easier to compete on your secondary categories if the competition is lower.