dave101

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Has anyone used the competitor's name in blog post titles to help clients show up with competitors in organic search?

For example let's say your client is Mike's Dental and competitor is Sally's Dental.

Has anyone tried writing blog posts or content like:

  • 5 Reasons Why Customers Prefer Mike's Dental over Sally's for Dental Cleanings
  • Customers Switch from Sally's to Mike's Dental For Better Dental Care
  • Are you overpaying at Sally's? Get Better Service At a Lower Price at Mike's Dental
 
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@dave101 - Back in the 1980's Tommy Hilfiger famously compared his brand to the major competitors so that Americans would see him as one of the top players.


The campaign was very successful.

Important note: he did not speak ill of the other brands. Instead of shooting them down, he used their names in a positive light to prop up his own.

Maybe there's a lesson in there that you could leverage.

I don't have a specific SEO example to help you out. (Sorry!) I posted 1.) to share the Tommy Hilfiger story and 2.) to follow this topic. Super interesting question!
 

dgrunited

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Has anyone used the competitor's name in blog post titles to help clients show up with competitors in organic search?

For example let's say your client is Mike's Dental and competitor is Sally's Dental.

Has anyone tried writing blog posts or content like:

  • 5 Reasons Why Customers Prefer Mike's Dental over Sally's for Dental Cleanings
  • Customers Switch from Sally's to Mike's Dental For Better Dental Care
  • Are you overpaying at Sally's? Get Better Service At a Lower Price at Mike's Dental
If the competitors DA and / or PA is stronger, then this strategy will probably not work.
 
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I can see doing this with products, because products are not people, but would not recommend doing this to compare one SMB to another in the same town. A better approach would be for Mike and Sally to get on Zoom and see if there is some way they can help drive business to one another. Perhaps Mike really enjoys pediatric dentistry and Sally's teeth whitening special is most geared towards clients in their 40s. If they can build a mutually-beneficial relationship as business people in the same community, it could drive more long-term value than targeting one another.
 
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