Ranking the Importance of Local Search Sites

[PaulSteinbrueck]

If you were to rank local search sites or put them into tiers according to their importance, how would you rank/tier them?

• Tier 1: Google My Business
• Tier 2: Bing Maps, Apple Maps, Yelp?
• Tier 3: ???
• Tier 4: ???

I realize that for individual niches there are often niche-specific local search sites you might consider Tier 2 or Tier 3, but for this discussion let's focus just on general search sites.

Thanks!

 

[Conor Treacy]

My thoughts;

1. Google Business Places
2. Apple Maps
3. Bing Business/Maps
4. Yelp
5. Facebook
6. Angie's List
7. Nextdoor
8. Houzz
9. YellowPages/Dex
10. BBB

6, 7 and 8 are depending on the industry
9, as they get in the SERPs
10 depending on industry

After that, we're off to the chamber and local specific sites.

 

[Tyson Downs]

I agree with Conor or the most part. It can be somewhat market/industry dependent, so how I'd determine the most important ones, is by doing a google search for some of my money keywords, and seeing which of the sites on your list show up first, and I'd go from there.