Local Search Expert
- Jun 28, 2012
- Reaction score
<img src="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2013/02/google-hotpot.jpg" alt="google-hotpot" width="25%" />I like simple... Simple is good.
And when it comes to getting Google reviews, or any type of customer reviews, simple is often better.
Here is a brilliant strategy by one of our members Greg Gifford, posted at Search Engine Land.
<a href="http://searchengineland.com/forget-review-handout-use-pp-get-reviews-196525">A Review Handout Alternative: Try P&P To Get More Local Reviews</a>
We create branded 4?6 postcards for each dealer with one simple instruction: go to domain.com/reviews to leave a review.
No questions, no flowchart — a simple card that matches the dealership’s website and branding with just one instruction (and sometimes the dealership’s Facebook URL). Then, on the /reviews page, there’s minimal text, so it’s less confusing.
The copy simply asks the customer for a review, and includes a link directly to the business’ Google My Business page (aka Places). Below the link, there’s a note that a Google account is needed, and a simple list of 5 steps walks customers through setting up a Google account if they don’t have one.
We ask the dealers to hand out the cards at the final handshake, when the customer is about to get in the car and drive home. The card is the last thing the customer receives, and since it’s graphic and stands out from the paperwork, it doesn’t get lost as easily.
I love the postcard idea and linking to a page on your site instead of trying to explain it all right in a handout. That way you can safely print in large batches. If Google changes something or if you want to change up your review links or add different directions, that's all done on your review page and does not impact the post card.
What do you think???
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