Meghan Trapp

Jan 5, 2016
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I'm unsure of what to use for lat and long in the schema markup for my clients. For example, the lat/long in the Google embed maps URL is not the same coordinates as the actual pushpin location. I completed a search with the lat/long from the URL and it was slightly NW of my business location. Any ideas how to correctly identity the lat/long to be used in schema markup? Thanks!


Jul 22, 2012
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We always keep long and lat consistent with the address in Maps. You will want to get the pin to the correct location as well.

Meghan Trapp

Jan 5, 2016
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Thanks, what I am actually referring to is that in this example of Cilantro's Mexican Bar & Grill, the lat/long in the Google Maps URL is 41.2200366, -96.1418065.'s+Mexican+Bar+&+Grill/@41.2200366,-96.1418065,17z/data=!3m1!4b1!4m2!3m1!1s0x8793f3c301d220c3:0x9efb993faf0561f7

When you search this lat/long in Google Maps, it does not take you to this pin. It instead drops a marker due west of the actual pin in a different lat/long than pulled from the URL.

This is why I raise the question - In your schema markup, should you use the lat/long provided by Google in the Google Maps URL so that your markup is consistent with the URL? or should you use another method of finding your lat/long for your schema markup since Google also seems to think that this lat/long is due west of the actual business?




Scott Rawlins

Nov 14, 2012
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I answered in the other thread too, but...

Have you tried GeoSetter? Check it out. It uses G maps.

"Shows existing geo coordinates, image directions and tracks on embedded Google Maps map"

Just enter the address, it use G Maps and will give the correct lat and long. Try it out.

Linda Buquet

Local Search Expert
Jun 28, 2012
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Scott is right, that's one solution.

But with that tool or any other you still need to double check it, by posting the lat/long back into maps to be sure it resolves properly.


Jul 21, 2015
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The coordinates in the maps url are where the map is centered. Here are two other variants to find the exact coordinates :

By clicking direction, the coordinates are in the end of the url, but be sure sure that the end destination is the business, not the address and watch for the minuses :


Result : 41.2200326 ; -96.1396178

In mapmaker source code :

I checked the google places API for this business and the result for latitude/longitude are the same as in direction url.
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