SEO for our branded name search on Google - purchase a new domain?

[ChelseaCraig]

When you search for Rhino Reviews in Google we do not appear however if you search Rhino-Reviews, our GMB, G2, Trustpilot, etc. all appear and we are wondering how to improve our organic search results without the hyphen.

Our website is rhino-reviews.com and recently rhinoreviews.com came up for sale and we are debating purchasing this if the hyphen in the url is part of this struggle with SEO. Guidance is appreciated.

 

[johnlavapie_SEO]

The negatives will outweigh the benefits if the only reason for the change is the dash "-".

Here's also an article from John Mueller: Google Says Your Domain Will Never Make Or Break Your SEO

 

[ChelseaCraig]

Thank you for your help with this!