Single domain, multilocation business with 3 physical locations 30 min from each other

[rgblocal]

Single website domain and three physical locations all within 30 minutes of each other. I have the feeling that creating location/service page silos for each location may not work, since the content would be similar - even with localization. Maybe I am wrong here. The GMB profiles for each are robust.

Siloed example:

• example.com/tutoring/location-a/
  • /location-a/math/
  • /location-a/science/
  • /location-a/english/
• example.com/tutoring/location-b/
  • /location-b/math/
  • /location-b/science/
  • /location-b/english/
• example.com/tutoring/location-c/
  • /location-c/math/
  • /location-c/science/
  • /location-c/english/

It would be difficult to optimize general service pages for multiple locations effectively should we not go with the above.

Maybe a main service page for each location that summarizes offerings? These could be linked to each physical location GMB profile. For example:

• example.com/tutoring/location-a/
• example.com/tutoring/location-b/
• example.com/tutoring/location-c/

Any strategic insights here or considerations?

 

[JoyHawkins]

It depends on how competitive it is. If you're seeing a lot of "math" specific pages from competitors, I would go with your first option.

 

[Janell H]

@JoyHawkins if @rgblocal chooses the 1st option, then each location/service page must have different/unique content, correct? If that's correct, can there be any overlapping content between the location/math pages, for instance?

I'm asking because I just ran into this same "issue" today with one of our clients! Thanks.

 

[rgblocal]

@JoyHawkins if @rgblocal chooses the 1st option, then each location/service page must have different/unique content, correct? If that's correct, can there be any overlapping content between the location/math pages, for instance?

I'm asking because I just ran into this same "issue" today with one of our clients! Thanks.

Yes - the content would need to be sufficiently unique I would think, which is a tad difficult to do since location doesn't really impact the actual subject matter in my case.

 

[rgblocal]

It depends on how competitive it is. If you're seeing a lot of "math" specific pages from competitors, I would go with your first option.

Thanks for the reply Joy! We are seeing competing pages in each location, along with tight map pack results. I think the greatest challenge will be doing the siloes without cannibalizing anything.

Might be worth a shot regardless, considering anything outside of brand searches have no SERP visibility!