rgblocal

Member
Joined
Dec 8, 2020
Messages
18
Reaction score
4
Single website domain and three physical locations all within 30 minutes of each other. I have the feeling that creating location/service page silos for each location may not work, since the content would be similar - even with localization. Maybe I am wrong here. The GMB profiles for each are robust.

Siloed example:
  • example.com/tutoring/location-a/
    • /location-a/math/
    • /location-a/science/
    • /location-a/english/
  • example.com/tutoring/location-b/
    • /location-b/math/
    • /location-b/science/
    • /location-b/english/
  • example.com/tutoring/location-c/
    • /location-c/math/
    • /location-c/science/
    • /location-c/english/
It would be difficult to optimize general service pages for multiple locations effectively should we not go with the above.

Maybe a main service page for each location that summarizes offerings? These could be linked to each physical location GMB profile. For example:
  • example.com/tutoring/location-a/
  • example.com/tutoring/location-b/
  • example.com/tutoring/location-c/
Any strategic insights here or considerations?
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,399
Solutions
10
Reaction score
3,829
It depends on how competitive it is. If you're seeing a lot of "math" specific pages from competitors, I would go with your first option.
 

Janell H

Member
Joined
Mar 18, 2014
Messages
56
Reaction score
5
@JoyHawkins if @rgblocal chooses the 1st option, then each location/service page must have different/unique content, correct? If that's correct, can there be any overlapping content between the location/math pages, for instance?

I'm asking because I just ran into this same "issue" today with one of our clients! Thanks.
 

rgblocal

Member
Joined
Dec 8, 2020
Messages
18
Reaction score
4
@JoyHawkins if @rgblocal chooses the 1st option, then each location/service page must have different/unique content, correct? If that's correct, can there be any overlapping content between the location/math pages, for instance?

I'm asking because I just ran into this same "issue" today with one of our clients! Thanks.
Yes - the content would need to be sufficiently unique I would think, which is a tad difficult to do since location doesn't really impact the actual subject matter in my case.
 

rgblocal

Member
Joined
Dec 8, 2020
Messages
18
Reaction score
4
It depends on how competitive it is. If you're seeing a lot of "math" specific pages from competitors, I would go with your first option.
Thanks for the reply Joy! We are seeing competing pages in each location, along with tight map pack results. I think the greatest challenge will be doing the siloes without cannibalizing anything.

Might be worth a shot regardless, considering anything outside of brand searches have no SERP visibility!
 

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

LocalU

LocalU Nov2021

Most UpVoted Answers

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom