Still no traffic after getting top positions on Google and Yahoo local!?

[jason2004]

After 6 months working on local SEO and getting client on all local citation places we are ranked at top positions on Google & Yahoo local.

However we are not getting much of traffic increase and lead generation. Client is mortgage broker.

What can we do more and how to get listed on top positions on region/state search results instead of local?

 

[Phil Rozek]

That all depends on the queries you rank for, and on how “sticky” your Google+ Local page is (e.g. cover photo and reviews), and on how sticky your website is.

There also needs to be an effort to rank for terms more specific than “mortgage broker” - for example, you need to create content that would answer really specific questions that your client can answer. Many people who type in “mortgage broker” are going to be tire-kickers, or in the very early shopping-around stages.

 

[jason2004]

We are not planning to use Google Adwords as the mortgage market is so competitive. On what sites beside Bankrate can we place ads that might bring us traffic?