Nickolas Steel
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- Dec 29, 2025
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For the past few months we have noticed a strange trend in our YoY data: our Google Search views of our GBP (from local pack) has been substantially growing, while our Google Maps Views have been steadily declining.
This trend started when we started website and GBP optimization for this client. When we optimized, we added a significant number of service pages that have gotten good traction, and overall, website traffic from our GBP is up (accounting for local pack and map clicks).
At first I thought this might have to do with the diversity update, but given that these views are from the Local Pack (which is GBP relevant) I didn't think it was related.
Has anyone else been noticing this? Is there something that is driving Maps views down? Or is this perhaps a general trend?
This trend started when we started website and GBP optimization for this client. When we optimized, we added a significant number of service pages that have gotten good traction, and overall, website traffic from our GBP is up (accounting for local pack and map clicks).
At first I thought this might have to do with the diversity update, but given that these views are from the Local Pack (which is GBP relevant) I didn't think it was related.
Has anyone else been noticing this? Is there something that is driving Maps views down? Or is this perhaps a general trend?
