For all or any of the local seo wizards out there, I have a somewhat tricky problem I'm confident I know next steps on, but I'm reticent that Google will somehow mess it up.
My client has two restaurants, X & Y. They are keeping the X location, but closing down the "brand" and concept that is X. They are closing down the physical location of Y but keeping that brand and name ( and subsequent profiles i.e GBP, Yelp, Apple, etc ) and moving it to X's location. ( they own both ). They definitely want to keep Y's profiles because the amount of reviews and star rating ( 4.8 ) are considerable.
I'm assuming the best steps are
1. update the current Y website ( which you should keep ) with the new location details ( NAP ).
2. close down the listings ( GBP, etc ) of the concept / brand X you're closing ( at the address Y will be moving too ).
3. once that is complete, start switching over the address ( potential phone number ) on the current Y profiles ( which we are highly incentivized to keep because the volume and star rating are massive )
am I missing anything?
My client has two restaurants, X & Y. They are keeping the X location, but closing down the "brand" and concept that is X. They are closing down the physical location of Y but keeping that brand and name ( and subsequent profiles i.e GBP, Yelp, Apple, etc ) and moving it to X's location. ( they own both ). They definitely want to keep Y's profiles because the amount of reviews and star rating ( 4.8 ) are considerable.
I'm assuming the best steps are
1. update the current Y website ( which you should keep ) with the new location details ( NAP ).
2. close down the listings ( GBP, etc ) of the concept / brand X you're closing ( at the address Y will be moving too ).
3. once that is complete, start switching over the address ( potential phone number ) on the current Y profiles ( which we are highly incentivized to keep because the volume and star rating are massive )
am I missing anything?
