Under what circumstances does a google + widget appear?

[HoosierBuff]

I'm seeing the Google Plus widget appear more and more, and I have more clients asking about it. I had previously thought that the google plus widget was showing up when a company had a certain amount of followers, but, I just found one today that had only 24 followers.

Any idea why?

To be clear I'm talking about the Google + box that invites you to follow a company (like twitter), not the Google + local box that has pictures, etc.

 

[Linda Buquet]

There are so many iterations of info cards and widgets showing up. And sometimes you may be seeing something new we have not seen before.

Are you talking about this? <a href="http://localsearchforum.catalystemarketing.com/google-local/16988-google-local-knowledge-graph-showing-google-posts.html">Google Local Knowledge Graph Showing Google+ Posts - How To & Examples</a>

Because the Dentist in that top example only has 8 followers.

And in that post I share what I think it takes to trigger it.

If you are talking about something else, it would help to share a screen shot and the query that triggered it.