URL Parameter Suspension Uptick

[dynasty]

We've noticed recently that many of our businesses are getting suspended. Removing the UTM from the URLs in the profile seems to fix the issue. Has anyone run into this before? We follow best practices, so I'm not sure what's making Google so twitchy all of a sudden.

 

[JoyHawkins]

That's really interesting. So when you filed an appeal, you got denied until you removed the UTMs?

 

[dynasty]

I asked for a bit more information. I was sent the below screenshot. It's an example of what we're getting.

Google keeps rejecting the UTM and reverting it to the standard URL. Our team then said any changes they're making are leading to a suspension (which is often trying to put back the UTMs).

That's then one of the things they address. Whether it's directly causing the suspension or the automated updates are doing it, I'm not sure.