More threads by Claudia


Jan 9, 2020
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Google has stated that Starting in January 2024, you might see fewer direction requests and a lower number of people who have viewed your business. This is because Google is making updates to better protect people's privacy and give you more accurate results.

I stumbled on this support thread and do believe Google just updated the verbiage for Direction Requests and Users who viewed your profile.

  • Users who viewed your profile: Number of unique visitors to your profile. A user can be counted a limited number of times if they visit your Business Profile on multiple devices and platforms such as desktop or mobile and Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple daily visits aren't counted.
    • Since this metric represents the number of unique users, it may be lower than the number of views you find on your Business Profile and in email notifications.
    • Since the metric focuses on views of the Business Profile, as opposed to overall views of the Business on Google, it may also be lower than the number of views you find on your Business Profile and in email notifications.
  • Direction requests: Number of unique customers who request directions to your business. We changed how we tally unique direction requests to account for things like multi-tapping, direction request cancellation, and spam. We expect the new direction requests metric to more accurately represent the number of times individual customers request directions to your business. We're still experimenting with the new version of the metric, so the old one is still available on the Business Profile Insights page.

I'm showing a 50% decrease in views from Jan 2024 vs Jan 2023 but a 36% increase in direction requests.

Thanks for sharing Claudia!

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