Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Have you heard much about the new Google "Now on Tap"? It was just announced at Google I/O and promises to make your phone smarter and make it easier to get things done on the go. From Google:

"With ?Now on tap,? you can simply tap and hold the home button for assistance without having to leave what you?re doing?whether you?re in an app or on a website. For example, if a friend emails you about seeing the new movie Tomorrowland, you can invoke Google Now without leaving your app, to quickly see the ratings, watch a trailer, or even buy tickets?then get right back to what you were doing."

Adam Dorfman from SIM Partners raised some interesting points about how "Now On Tap" will impact local.

If you've tuned into Google articles about <a href="https://www.thinkwithgoogle.com/micromoments">Micro-Moments</a>, you know where this is all heading.

<a href="http://www.simpartners.com/google-now-tap-means-local-search/">Google Now on Tap Means Local Search Now</a>

Google just accelerated the customer journey from mobile devices to offline locations. At Google?s 2015 I/O event, the company announced ?Now on tap,? a virtual assistance of sorts that makes it easier for consumers to find information on their mobile phones without needing to toggle from one application or Web screen to another. Now on tap promises to help Android users find ?what you need in the moment, anywhere on your phone.?

It?s easy to see the implications for local search:

.:. Enterprises that fail to be present with compelling content and accurate name, address, and phone information won?t even be considered.

.:. Businesses that are present with the right content for those ?moments on tap? will be more competitive.

.:. Enterprises that go beyond ?being present? and offer a compelling reason to visit their locations ? say, a 10-percent off offer for your mobile wallet ? will win.


I left a lot out, so head over to read the rest. Thanks Adam!

And here is the official Google post in case you missed it:

<a href="http://insidesearch.blogspot.com/2015/05/now-on-tap.html">?Now on tap? to help you with what you need in the moment, anywhere on your phone</a>

What do you think???
<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="http://marketing-blog.catalystemarketing.com/wp-content/uploads/2015/06/FutureSearch.jpg">
 

Owen Kane

Member
Joined
Apr 30, 2015
Messages
9
Reaction score
9
This is great functionality that is being added to Android, now if we could just get the phone manufacturer's such as Samsung to make timely releases of "M" and get the general population aware of the features and trained to on how to use them we would have the battle won.
 
Similar threads
Thread starter Title Forum Replies Date
Chris Ratchford Google Ads- Local Pack- one GMB location only? Paid Search and Local Service Ads 0
Don Archer Google business listing with 482 Real Review Missing. How do I get them back? Help & Support for Google Local 1
Nikki Stine Are negative Google reviews due to supply shortages considered 'off-topic'? Local Reviews 2
Jeffrey Taylor Adding a new category to Google my Business Google My Business & Google Maps 4
david.victor Attribute used as Category by Google on Maps NAP, Categories, Dashboard Data 0
M Google Search Console Errors "Coverage and Breadcrumbs"? Google My Business & Google Maps 4
Lachlan_Wells Accept/Discard Google Updates - Does this feature work for you? NAP, Categories, Dashboard Data 2
E "Duplicate" Profile That Google Claims We Already Manage? Google Duplicates & Merges 5
T Can a Credit Union Create Google Posts Without Falling Under Prohibited Content? Google My Business & Google Maps 4
djbaxter Google My Business Bug Dropping SAB Businesses In Independence, Kansas Service Area Businesses 1
JamesGreenaway Google Insights query Google My Business & Google Maps 1
RobertCarnitas Google Posts Live on GMB, But Not Showing in GMB Dashboard Google My Business & Google Maps 1
rickvidallon How Do You Access The Buttons In Google My Business For Online Services? Local Search 4
NexstarNickR Google Star Rating: LSA vs. GMB All Things Google My Business [PRIVATE] (LocalU) 2
Phil Rozek Google Maps reviews get "New" label for reviews less than 1 month old Local Reviews 5
JoyHawkins Get Live Inventory Displayed on Your Google My Business Listing Google My Business & Google Maps 7
JoyHawkins Google Testing 2-Packs on Mobile Google News: Important Changes & Features 4
Paul Gregory Google Maps default location bias distance and the Google Maps Places API Google Algorithm Discussions 2
Chris Ratchford Google Analytics - setting up goals for click-to-call Organic SEO 2
L Google ranking in Legal Field Organic SEO 1
Cherie Dickey Something funny going on in Google Maps... am I missing something? Google My Business & Google Maps 1
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
S Google LSA Lead Board - How to manage? Paid Search and Local Service Ads 1
krystaltaing Google My Business Bulk Verification Limit Reached? Multi-Location Issues 0
K Unable to get verified in Google for SAB Local Search 14
Matt Chauhan Google Maps showing category that doesn't even exist Local Search 1
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
D Local Services and Google my Business Paid Search and Local Service Ads 2
F Google Maps Citation confusion? Google My Business & Google Maps 3
K Google requiring storefront photos Google Duplicates & Merges 4
Rich Owings Google community challenge to update 100,000 businesses Google My Business & Google Maps 0
cleverlyengaged Advice on Landmarks/POI/Unclaimed Google Map Locations? Google My Business & Google Maps 6
R What steps should I take to get my suspended and denied Google My business approved? Help & Support for Google Local 1
Jac Google My business Photos - Uploaded but not reflecting on contribution page Google My Business & Google Maps 3
AndySimpson Google My Business Opening Date - What Date Should You Use? Google My Business & Google Maps 2
Lanerizz Google Analytics 4 Organic SEO 1
M Google Local Services Ads - Lack of Leads Paid Search and Local Service Ads 14
rustybrick Google Local ranking update? Google Algorithm Discussions 12
harmony How Does Google Choose Service Options in a Review? Local Reviews 6
abbiebeltran Google Reviews Now Have 'Service-Testimonial-Tags' at the Top Local Reviews 1
Tim Colling I'm getting calls from "Google Maps" at 650-206-5555, asking about clients' hours - are they legit? Google My Business & Google Maps 14
JoshuaMackens Google Posts & Ranking Local Search 10
A Listing suspended due to account manager spamming? Google advise to create new GMB Local Search 13
djbaxter Webinar Get together with Google Search at Search Central Live - February 23, 2021 Events 0
djbaxter Google Maps Removed 55M Reviews & 3M Fake Business Profiles Spam on Google 4
Professor M Google slapped in France over misleading hotel star ratings Google News: Important Changes & Features 0
D Google Spam Fighting Question Google My Business & Google Maps 6
C Fake google reviews on google my business Contact Us Messages 2
U Google showing location of Service Area Business Service Area Businesses 2
Lluc Google launches Years in Business in Search Google My Business & Google Maps 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom