LocalU Faculty
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Jul 18, 2012
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I wanted to start a discussion around URL structures for a website and see if anyone has any case studies to reference.

1. What URL structure do you use for a city page? Do you include the keyword ( or just the city (

2. If a business has tons of folders on their site, do you shorten the URLs? Ex: vs


Nov 2, 2020
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Keeping it as short as possible but having it make sense to the user is the best outcome. So you wouldn't need to add in USA/tx/austin if you are targeting US customers, you could get away with us/austin or even just /austin-tx.

However, if you're working with an old structure and it's getting good traffic I would hesitate to make too many big changes unless you really feel it will improve your SEO efforts.
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