What URL Structure to Use for Local SEO

[JoyHawkins]

I wanted to start a discussion around URL structures for a website and see if anyone has any case studies to reference.

1. What URL structure do you use for a city page? Do you include the keyword (domain.com/chicago-keyword) or just the city (domain.com/city)?

2. If a business has tons of folders on their site, do you shorten the URLs? Ex: domain.com/locations/usa/tx/austin vs domain.com/austin-tx

 

[polli3]

Great - thanks so much!

 

[jeff_taylor]

Keeping it as short as possible but having it make sense to the user is the best outcome. So you wouldn't need to add in USA/tx/austin if you are targeting US customers, you could get away with us/austin or even just /austin-tx.

However, if you're working with an old structure and it's getting good traffic I would hesitate to make too many big changes unless you really feel it will improve your SEO efforts.

 

[polli3]

Makes sense - thanks great advice