What URL Structure to Use for Local SEO

[JoyHawkins]

I wanted to start a discussion around URL structures for a website and see if anyone has any case studies to reference.

1. What URL structure do you use for a city page? Do you include the keyword (domain.com/chicago-keyword) or just the city (domain.com/city)?

2. If a business has tons of folders on their site, do you shorten the URLs? Ex: domain.com/locations/usa/tx/austin vs domain.com/austin-tx

 

[polli3]

Great - thanks so much!

 

[jeff_taylor]

Keeping it as short as possible but having it make sense to the user is the best outcome. So you wouldn't need to add in USA/tx/austin if you are targeting US customers, you could get away with us/austin or even just /austin-tx.

However, if you're working with an old structure and it's getting good traffic I would hesitate to make too many big changes unless you really feel it will improve your SEO efforts.

 

[polli3]

Makes sense - thanks great advice

 

[Johndavid]

Hello. I see this thread started a while back and have a question...

What url structure would you do?

Large City • Several Service (that get searched) • Lot of Suburbs

Scenario 1 - - - - - - - - - - - - - - - - - - - - - - -
domain[dot]com/appliance-repair/dallas
domain[dot]com/appliance-repair/richardson
domain[dot]com/appliance-repair/garland

domain[dot]com/refigerator-repair/dallas
domain[dot]com/refigerator-repair/richardson
domain[dot]com/refigerator-repair/garland

domain[dot]com/dryer-repair/dallas
domain[dot]com/dryer-repair/richardson
domain[dot]com/dryer-repair/garland
- - - - - - - - - - - - - - - - - - - - - - -

Scenario 2 - - - - - - - - - - - - - - - - - - - - - - -
domain[dot]com/appliance-repair-dallas
domain[dot]com/appliance-repair-richardson
domain[dot]com/appliance-repair-garland

domain[dot]com/refigerator-repair-dallas
domain[dot]com/refigerator-repair-richardson
domain[dot]com/refigerator-repair-garland

domain[dot]com/dryer-repair-dallas
domain[dot]com/dryer-repair-richardson
domain[dot]com/dryer-repair-garland
- - - - - - - - - - - - - - - - - - - - - - -

 

[Professor M]

scenario 3
domain[dot]com/refigerator-repair
domain[dot]com/dallas

then internal links from each service to the location pages and from location pages to each service

Keep it simple for you, Google will know and it's easier to get links to a smaller number of pages

 

[JoyHawkins]

Definitely scenario 2

 

[hajnasiewicz]

Grocery Stores (200 locations): We are using domainname.com/locations/city/storenumber