Which of these listings are worth doing?

[jacobnorris]

This is the current list of directories we do for our clients. Which of them are worth doing for SEO purposes?
Data Axle
Localeze
Foursquare
Bing Places
Yelp
Yellowpages
Apple Maps
EZLocal
Nextdoor
Yellowbook
Thumbtack
Yahoo! Local
BOTW
Angieslist
BBB
Manta
InsiderPages
Citysearch
Brownbook
Tupalo
Local.com
Superpages
Mapquest
Cylex-USA
Porch
Houzz
MyHuckleberry
eLocal
SaleSpider
ShowMeLocal
Tuugo
MerchantCircle
HotFrog
CitySquares
2FindLocal
Chamber of Commerce

 

[gsterling]

You mean beyond GBP I assume? To some degree it will vary by vertical (e.g., home services vs. legal vs. real estate vs. restaurants). But generally I would say these below and some probably aren't necessary. For major horizontal directories it's really Google, Yelp, Apple and maybe Facebook.

But once you get into verticals there are more, depending ... You should also do keyword research and see who's showing up for your clients' category (non-branded) queries.

Maybe these:

Facebook
Data Axle
Foursquare
Bing Places
Yelp
Yellowpages
Apple Maps
Nextdoor (probably not that helpful for SEO but for some direct inquiries)
Thumbtack (home services)
Yahoo! Local (legacy usage)
Angieslist (some direct usage)
BBB
TripAdvisor (hospitality)
Justia (legal), maybe Avvo (declining)
Zillow (real estate)
OpenTable (restaurants)
DoorDash (restaurants)

 

[jacobnorris]

Facebook
Data Axle
Foursquare
Bing Places
Yelp
Yellowpages
Apple Maps
Nextdoor (probably not that helpful for SEO but for some direct inquiries)
Thumbtack (home services)
Yahoo! Local (legacy usage)
Angieslist (some direct usage)
BBB
TripAdvisor (hospitality)
Justia (legal), maybe Avvo (declining)
Zillow (real estate)
OpenTable (restaurants)
DoorDash (restaurants)

The vast majority of our clients are home services such as roofing, hvac, foundation repair, etc.