micromano

Member
Joined
Apr 20, 2017
Messages
4
Reaction score
0
Hey all,

I have a three part question about the consequences of changing a business name.

I have a professional corporation which I intend to keep active, but I've also registered in my state an official DBA (Doing Business As). I'd like to start using the DBA for two of my existing business locations in GMB (Google My Business).

If you change your business name and the URL of your website in Google My Business (GMB), do you lose all your accumulated reviews?

Are there any other common pitfalls or concerns with a change of business name and URL in GMB?

Lastly, if a DBA name has a geographic reference (e.g. the state), is that more likely to be flagged and/or penalized by Google? To be clear, the DBA name I intend to use is not keyword stuffed, but it does have the geographic identifier.
 

Eoghan_MFeed

Member
Joined
Oct 13, 2017
Messages
112
Reaction score
88
Historically I've seen this play out on a case by case basis so I'd encourage reaching out to GMB and Yelp (if also listing there) support and expect to provide plenty of proof it's the same business, team etc, just a reskin of the name. You *should* be OK to retain the reviews.

Local identifiers in the name are OK as long as you can back up that that's your actual name and what you're known as and not a keyword tactic. IE. real world signage also has the local identifier in it, it's on your website, your official DBA name etc.
 

micromano

Member
Joined
Apr 20, 2017
Messages
4
Reaction score
0
Historically I've seen this play out on a case by case basis so I'd encourage reaching out to GMB and Yelp (if also listing there) support and expect to provide plenty of proof it's the same business, team etc, just a reskin of the name. You *should* be OK to retain the reviews.

Local identifiers in the name are OK as long as you can back up that that's your actual name and what you're known as and not a keyword tactic. IE. real world signage also has the local identifier in it, it's on your website, your official DBA name etc.
Thanks for the insight. Much appreciated.
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
248
Reaction score
76
when I've done this, the reviews remained. But either way, you might get a suspension when you try to change that info in the dashboard. google is suspension happy these days and not a lot of staff to help once you're suspended.
 
Similar threads
Thread starter Title Forum Replies Date
Ben Walsh GMB business name keeps getting reverted back to old name after branding change Ask a LocalU Expert [PRIVATE] (LocalU) 4
K Google Keeps Changing my Business Name Google My Business & Google Maps 7
Y Will small change of google business name hurt my google business rankings? Google My Business & Google Maps 3
Oliver Keates Change in GMB Business name for lawyers industry Consultant's Corner 4
Durandl Business name change - Impact on reviews? Google My Business & Google Maps 2
Colan Nielsen Google Changes Business Name in Local Knowledge Graph Google My Business & Google Maps 4
M Changed Business Name Citations 2
MichaelW What to do with Business Name Change Help & Support for Google Local 3
R Restaurant client claimed previous business and changed name Moving or Name Changes 8
Rich Owings Restaurant client claimed previous business and changed name Moving or Name Changes 8
L Google Changes Business Name To Other Than Legal Name NAP, Categories, Dashboard Data 4
Lloyd Silver Google Changes Business Name To Other Than Legal Name NAP, Categories, Dashboard Data 4
R Company with DBA & Legal Business Names - Changing NAP Listing Data? NAP, Categories, Dashboard Data 6
R Company with DBA & Legal Business Names - Changing NAP Listing Data? NAP, Categories, Dashboard Data 6
Chase Billow Business Name and Website Change - Reviews Disappear Help & Support for Google Local 4
Bishop Citations: Business Name Change question Citations 4
Travis Van Slooten Business Name Change - How To Handle Their Google+ Local Page? Google My Business & Google Maps 16
John Tabita Questions about changing address / business name on local listings Google My Business & Google Maps 9
C Minor Changes to Business Name NAP, Categories, Dashboard Data 8
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
P Posts Created for Change in Business Hours Google My Business & Google Maps 2
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 1
J Unable to change the custom URL link on YouTube for a rebranded business Local Content 2
ErinJones Google My Business Category Changes by Month Google My Business & Google Maps 0
Colan Nielsen Top 10 Changes That Impacted Google My Business in 2020 Google My Business & Google Maps 0
med-just Strategic Implications of Changing Primary Business Category NAP, Categories, Dashboard Data 7
JoyHawkins [Technical Issue] Don't Change the Address on Service Area Business Listings Google News: Important Changes & Features 5
georgebizpro GMB keeps changing business website URL Google My Business & Google Maps 4
S Changing the address of a SAB business Service Area Businesses 3
N Would changing the main business category drop a GMB rankings significantly or at all if it's in the same industry? Local Content 7
J Business unverified without changes - SAB Help & Support for Google Local 3
officialryguy1 Google My Business Changes/Issues for Hotels Google News: Important Changes & Features 27
G What's the best way for my business to handle a change of address? Local Search 8
Tim Colling Huge Change for Service Area Businesses in Google My Business Service Area Businesses 129
Digitaldar Can Customers Change Their Google Review of a Business? Local Search 1
JoyHawkins Webinar: Changes to Google My Business & Local SEO in 2017 Google My Business & Google Maps 20
R My business not visible in maps after making changes in mapmaker to add suite number Local Search 7
BenFisher How I changed my Vanity URL in Google My Business Google My Business & Google Maps 6
Tim Colling Angie?s List is now free: What this change means for your business Local Search 4
Linda Buquet Making Sense of the Google Adwords Changes for Local Businesses Paid Search and Local Service Ads 1
A Changing to Google My Business social media icon from Google Plus Icon Local Search 1
MichaelW Google My Business Search Results Change Google My Business & Google Maps 6
Linda Buquet Google Business View Rebrands (Again) PLUS More Maps Changes Google My Business & Google Maps 16
K Change of URL in Google My Business due to change of organic URL structure. Google My Business & Google Maps 12
D Changing URL from Google Plus Business Page (Please Help) Google My Business & Google Maps 1
Linda Buquet Google My Business Help Center Upgrade - Lots of Changes Google My Business & Google Maps 5
JoshuaMackens Business Location Change Local Search 5
D How To Change Image In Business' Knowledge Graph Google My Business & Google Maps 1
Tim Colling Changing from listing with address to "service area business" Help & Support for Google Local 10
onebluesummer Cant change other business info of competitor that's got my website as theirs.. Google My Business & Google Maps 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom