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LocalInquirer

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My client uses Yelp Ads, so I enabled the Yelp Call Tracking/Reporting feature, which gives us a Yelp-provided call tracking number so we can measure attribution. I didn't realize it until now, but this actually replaces the main number on your organic Yelp business page too, not just in your Yelp Ads. I use BrightLocal, and in the citation tracker report I can see that BrightLocal is pulling in the Yelp-provided call tracking number too, and not our actual correct NAP phone number. Given how much weight Google gives Yelp when it comes to local citations, I'm wondering if this is negatively impacting my client's local SEO?
 

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