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@JoyHawkins - yeah it could be macro economic - people comparing more and hence calling less (but still clicking through to the website and searching). @fisicx - yeah impressions down slightly, but nothing to worry about there (low single digits - in line with the trend on actions). It is just...

@fisicx this is new to me. I can see how this could happen for call tracking on a website - but I have my doubts about user settings (in any way shape or form) impacting the information (Calls / Actions) that would come in via GBP reporting (whether UI or APIs). Can you elaborate?

@JoyHawkins - in Q2 and Q3 this trend was particularly noticable.

@fisicx - neither - it is the calls we import from the GBP profiles.

@Brian - TGL Yes more or less the same as the small y/y decline in impression (as in actions), minimal difference there in y/y trend. It is the fact that the calls are driving the decline in actions which I can't explain.

@Brian - TGL - So we are seeing slight decreases in total actions year on year in the US market (low single digit). Which we can explain through the "AI Overviews"appearance in the US (and other similar AI SERP developments). But on top of that, we are seeing calls being almost 80% of that...

We are seeing a lot of usage on our newly launched Geo Grid functionality. Simpler than most competitor offerings (in our style), but free of charge, and we monitor all competitors profiles over time (between scans). We are also adding "Local LLM" monitoring in the next few weeks.

We are seeing it across client accounts - US listings. Calls in particular.

Just wondering if anyone else is seeing a slow but steady decline of incoming calls from GBPs?

I was part of the team that launched DDA in EMEA. It is definately not only applied to paid channels. Having said that, I am pretty sure the DDA model favours paid (Google owned) channels - but the GA attribution is at least assigning some value to the non paid channels. When I was still into...

My ten cents: Yes, link each GBP to the city-level service page for that specific location. Local relevance absolutely beats raw authority in this case. Here's why: The city page is hyper-targeted, with local NAP, unique content, and an embedded map—exactly the kind of signals Google looks for...

Yes, if those subpages (like /los-angeles/car-accident-lawyer) are part of the same physical business location, then it's totally valid—and recommended—to reuse the same LocalBusiness schema across them. Here’s how to approach it: You can include the same @id (e.g. "@id"...

These type of lists would be outdated fast. Google constantly adds and removes attributes. We did a full analysis on all the attributes per category for each country, and wrote a little blog post on it. It was so much, it barely made sense to write something sensible on it. Fun little fact...

We do it similarly. Price per location, with high cost for a single location businesses, and then charging less when agencies/clients bring in more locations. It usually does not matter much (in terms of costs for onboarding, invoicing and account management) if a customer manages 60 locations...

Google pulled back their AI answer, it is all templated responses, by poorly trained people.