I came from an agency background, and am now working in-house for a group of car dealerships as their digital marketing expert (Adwords, Social, SEO, the works).
Each has their pros and cons. I did enjoy having a team at the agency who understood what my role was & respected/supported what I...
Great tips for people starting their Citation Clean-Up & Building journey!
One thing I've found helpful for finding inconsistent citations (other than my trusty NAP Hunter ;) ) is Google Advanced Search (https://www.google.com/advanced_search). You can do this right in the search box, but I...
My city has a one-box for city + seo...
Google: Stop giving SEOs reasons to hate you :P
It's a legit company, and they don't look to be doing anything spammy. It's almost as annoying as spammers though! Great article. Thanks for helping to clean it up!
This is a really great (IMO) Whiteboard Friday that I've been actually curious about for the last few months. The video goes into more detail, but in short we are evolving and Rand suggests to still target keywords, but put them in buckets and use them intelligently in titles, headlines...
Yep-- I had to do this the other day for a postal code that wouldn't change (logged into the dashboard). I thought it might just be because it was part of the address, which understandably Google doesn't want people changing. I got a call from the Google rep and she changed it, and its...
Great answers so far! Thanks everyone, and Thanks Joy for posting this question. I think that we've summarized the pros and cons both sides of the coin pretty well.
One thing I'll add is that in my experience we sometimes lose sight of the big picture-- SEO is a tactic in an overall marketing...
Got the Local Pulse in my email today! Great articles.
The Google My Business Releases V2.0 of the GMB API had a bunch of broken picture links under it though (for me anyways).
Thanks for doing this. It's nice to feel like I have someone else keeping up UTD when I get super busy :)
My only worry with that approach is that people could use the blacklist for negative SEO :(
I have a list of citation sources that don't allow me to add clients anymore, but I'm not sure how useful that would be to other people. Usually you try once, and then remember not to use that source...
Haven't seen this posted yet, but here's a great collection of opinions on SEO Trend Predictions for 2016 by momentology!
SEO Trends 2016: 44 Experts On The Future Of Organic Search Success
This one by Martin Woods, SEO Consultant, SALT really resonated with me:
I'm seeing a lot of companies...
Someone will probably have a way better answer than me for this. But here I go:
It's hard to really quantify (in my position) the ROI because a) I don't usually have access to that info. from the business and b) it's usually a combination of mediums that get people in the door. c) The budgets I...
Yep I'm seeing it on .ca! Although I tried "Brick Cleaning Toronto" and it was shortened to "Brick Cleaning tor" and then "Brick Cleaning To" so it's still glitchy (I can't see why that would be intentional).
Just wanted to give anyone who does Facebook ads for clients a heads-up. We had one of our accounts hacked into and ads run out of it, on our company credit-cards dime. The ads were to a spammy site, surprise surprise. I'm not sure if this is a new type of spam or not, it's the first time I've...
Sometimes you have to go through the should-have-been-approved process to get someone to look at it and approve it, especially on new accounts.
Sometimes I boost a post that is also running as an ad and one will get through, and the other won't. It's frustrating! But they're pretty quick about...
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