HurricaneK8

Member
Joined
Apr 16, 2014
Messages
200
Reaction score
68
This is a really great (IMO) Whiteboard Friday that I've been actually curious about for the last few months. The video goes into more detail, but in short we are evolving and Rand suggests to still target keywords, but put them in buckets and use them intelligently in titles, headlines, subtitles-- while letting the content speak about the topic you're targeting. He also suggests looking at the intent of the keywords, to make sure the content your creating is serving them.


Read the whole thing here!
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Thanks for sharing Kate. Can't wait to watch.

And I hope some here will start a discussion about this as I've wondered too how to make this transition (in thinking and in practice).
 

theitsage

Member
Joined
Jun 18, 2015
Messages
56
Reaction score
16
Thank you for the share. In my opinion, most experienced SEOs are aware of the pros and cons between Topics and Keywords in content creation. Issues arise when it comes to execution. In an agency-client relationship, lost in translation when creating content and building websites is the #1 challenge.

Simply put, you don't know what you don't know.

...so how are you supposed to provide the best answers for questions on topics you have little to no knowledge? The shortcut has been keywords with high volume of search.

For example, how many people at digital marketing agencies have in depth knowledge of "oocyte storage"? To able to create and optimize such website, one has to work directly with the business founder/s to not only understand that business but also know the demographics. Even then, there are nuances only people within a particular industry can pick up.

What I'm saying is many SEOs know what best to do but oftentimes constraints on budgets and expertise ultimately steer a project off topic.
 
Similar threads
Thread starter Title Forum Replies Date
Dustybones Understanding Google's future of Deep Learning: Whiteboard Friday Local Search 0
Marie Ysais How to move rankings up on older existing content, SEOMOZ whiteboard Friday. Local Search 0
Monica Simpson Last Local SEO Zoom Friday July 10 Events 0
Monica Simpson Local Zoom - Friday July 3rd Events 0
Linda Buquet Friday Funnies: 20 Jokes Only a Marketer Could Love LOL - Top Rank Blog Break Room: Chat and Off Topic 4
Dustybones White Board Friday: What You Need to Know About Technical SEO Organic SEO 1
Linda Buquet Friday Fun Cartoon - Where is Matt Cutts? Break Room: Chat and Off Topic 1
Dustybones White Board Friday: Does Pure Brand Strength Affect Your Ranking? Local Search 2
Z Black Friday - Old Authority domains promotion Recycle Bin 0
Linda Buquet Google Confirms Penguin Update Hit Friday 10/17/14 - 1st Update In Over A Year Organic SEO 10
Dustybones WHITE BOARD FRIDAY: Sometimes you need to break the rules in SEO Local Search 0
Dustybones Happy Friday for those of you that have a nice 9-5 cush job! Break Room: Chat and Off Topic 1
Dustybones Some Friday Fun Break Room: Chat and Off Topic 2
Linda Buquet Rich Snippets QA Google Hangout Friday Local Search 1
C How to get your company to do SEO... Organic SEO 1
Shelly Pros & Cons of Facebook Locations for Local SEO (for a Credit Union) Multi-Location Issues 3
rich_marlatt What Wordpress plugins do you recommend for SEO and Schema Markup? Ask a LocalU Expert [PRIVATE] (LocalU) 5
rich_marlatt Do the number of backlinks from a domain have any impact on local SEO? Local Search 2
brettmandoes Hiring SEO Analyst - Full Time - Remote Accepted Local SEO Job Board 1
ganapathy Wix Platform From SEO point of view Websites, Software, and Security 4
Annika Neudecker One year later, is your GMB/local SEO traffic still up? Local Search 3
Chandra What is the state of reputation management in SEO and marketing? Break Room: Chat and Off Topic 1
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
F Turkish post: Google My Business local seo Recycle Bin 0
F Google My Business local seo Google Local 101 3
A Pointing SEO friendly domain to old domain and its effect on GMB ranking? Local Search 4
david.victor Best SEO/GMB Reporting Tools for Outreach? Consultant's Corner 4
B SEO A/B Testing is possible... And it is easier than you think Recycle Bin 0
J Voice SEO suggestions? Organic SEO 2
M Client Says SEO Should Be Paid By Commission Only Consultant's Corner 15
Kayla Adam Canadian Local SEO Agency Needed Local Search 3
shively Microsoft Clarity (Local SEO heatmap tool) Local Search 2
djbaxter Webinar Technical SEO Help Hour Oct. 28 Events 0
djbaxter Take the 2020 Local SEO Blackbelt Quiz Events 0
C The value of a blog on a website for local SEO Local Search 58
N Local SEO for Franchisee Local Search 4
D SEO Audit Expert / Consultant Needed Local SEO Job Board 1
djbaxter SEO Cheat Sheet for Small Businesses Organic SEO 0
djbaxter SEO Company Sabotages Ex-Client's GMB & Maps Listing Google My Business & Google Maps 0
DanielTexasLira Has anyone done Local SEO on a Dual Pad Hotel (two different hotel brands sharing the same location)? Local Search 6
djbaxter Do SEOs Blindly Believe Google's John Mueller? Organic SEO 2
djbaxter Google on Canonicalization: SEO Mythbusting Organic SEO 0
djbaxter SEO myth-busting: What is NOT a Google search ranking factor Organic SEO 3
djbaxter What SEOs get wrong about Google updates Google Algorithm Discussions 0
georgebizpro What are your favorite on-page local SEO tactics? Local Search 2
Monica Simpson Local SEO Professional ZOOM - July 17th Events 6
CraigJMount 10-Minute Survey Request for People Who Have Hired SEO Agencies Local Search 1
Andrew Shotland Local SEO Guide is Hiring a Sr Director of SEO Local SEO Job Board 0
P I need a recommendation of a person implementing Schema.org (vast experience in json-ld and SEO) Local SEO Job Board 4
Monica Simpson Local SEO Zoom - June 25th LSF News and Announcements 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom