Recent content by lmiele

Quick question - getting conflicting advice, Google's docs are less than helpful - would appreciate any insights. Our client owns two different businesses. They are in different towns and have different names. They do not offer the same services and do not compete. They will have different PPC...

Google Ads is requiring advertiser verification for a couple of our medical practice clients. What did you choose, since healthcare/medical/all obvious variants are NOT shown on the list of industries? You're required to specify your industry but the list itself is pretty bizarre overall. The...

Thx Joy. Yep, we know that SAB = in-person visits to clients. Because they legitimately operate with both models, they'd like a way to 1) use Google's local search tools for the HQ SAB and 2) use Google's organic SEO for the rest of the business. Put another way, they'd rather not be forced...

Client has not claimed GBP, but operates as a SAB in their HQ area and online-only elsewhere in the U.S. What are the implications of claiming GBP & setting the SAB to national/50 states in this situation? Or better to avoid GBP altogether to maximize national search visibility? Prospects...

Of course it's worth it. Because it's not Google who buys what merchants sell, it's actual human beings. Services features (esp Custom Services) are a great way for merchants to highlight standout strengths & differentiators, tailor marketing messages to specific audiences, draw in their best...