Recent content by Ray Litvak

  1. Ray Litvak

    To Respond (to old reviews) or not to respond: that is the question.

    Hi, Jeff! Thank you for your feedback. I agree with 99.9% of your comments. Ironically, Elizabeth's article on the subject inspired me to pose the question in the first place. I read the Bright Local article you referenced, and unless I missed it, I could not find the answer to my question. To...
  2. Ray Litvak

    To Respond (to old reviews) or not to respond: that is the question.

    I recently started working with a new local client, focusing on updating their Google Business Profile. They had several Reviews (a combination of positive and negative) with no replies. Some were over two years old and buried at the bottom of their existing list of reviews, 59 to be exact. As...
  3. Ray Litvak

    What to do when you can't improve on AI content?

    You bring up some excellent points; however, additional context would be helpful. For example, who is the target audience? What is the intent of the plumbing article? I.e., inform and or sell plumbing services, etc. That said, here is my two cents: Warning Will Robinson: The following text...
  4. Ray Litvak

    How do you evaluate the quality and ROI of an SEO Copywriter's work?

    So, you’ve taken the plunge and hired an SEO copywriter to rewrite your key pages—Home, About, Products/Services, and so on. How do you evaluate the quality of the finished product and determine an ROI, if possible?
  5. Ray Litvak

    Proximal Relevance for Google Maps Search Results

    Great point and thank you for weighing in, Colan! You're a force to be reckoned with in the Local SEO world and on the mats ;) Ooossss!
  6. Ray Litvak

    Proximal Relevance for Google Maps Search Results

    My ex-girlfriend used to finish sentences with the 'lol tla. Hence, the 'ex.' It's not a good look, JS...just sayin' eh? -Ray
  7. Ray Litvak

    Proximal Relevance for Google Maps Search Results

    Hello JS, Thank you for your CAD 0.02 🍁 I'm surprised I showed up in Montreal at all. Perhaps it's my love of poutine. Based on my experience, the phrase 'Content Writers' often produces a three-pack, such as Content Writers Wawa or Content Writers Squamish. Perhaps it's a case of perceived...
  8. Ray Litvak

    Proximal Relevance for Google Maps Search Results

    Hey Colan, I have two examples that I am attaching for your reference, cuz sharing is caring. Thanks for your reply! Appreciatively, -Ray
  9. Ray Litvak

    Proximal Relevance for Google Maps Search Results

    While doing generic searches on Google Maps this weekend (I.e. Content Writer etc) and other relevant non geo-targeted terms, I noticed a number of U.S. based GBPs appearing among the top results and a few from overseas (rhymes with Great Kitten). I was under the impression that searching for...
  10. Ray Litvak

    Does doing or not doing review replies affect local search ranking?

    It's known that the use of relevant keywords - and images - in a Google Review can increase the overall relevance of a GBP to said keywords via a Google Maps search; however, it would be interesting to know when a business owner replied using relevant/topical terms if that has any bearing from...
  11. Ray Litvak

    Do local SEO agencies handle social media posting for local businesses?

    Great question! As part of our services, we post/distribute Blogs and GBPs that we write for clients to 2 - 3 social media platforms of their choice. Many of them are too busy to do it themselves.
  12. Ray Litvak

    Image Related Question

    Thank you, Elizabeth! -Ray
  13. Ray Litvak

    Image Related Question

    Hello All, I have an image related question that I hope to clarify. One of my clients used an image from Google's image search assuming it was 'free' (qualified as a public domain image) to use for a blog post. Soon after, they received a notice from a site called pixsy, requesting payment...
  14. Ray Litvak

    Reviews for Sale...going once, twice, three times

    Hi @Colan Nielsen ! I'm sure you do, as do I on occasion. I wonder how many small business owners reply and take them up on the offer. And if so, how many would actually admit to it. Me thinks there are so many bogus offers out there that someone must be biting.
  15. Ray Litvak

    Reviews for Sale...going once, twice, three times

    Hi @Colan Nielson, I'm sure you do, my friend. As do I, on occasion. I wonder how many small business owners take them up on their offer. And or would ever admit to it. Thanks for chiming in! -Ray

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