Recent content by Ray Litvak

Hi All, SEO SOS! I'm being bombarded with Toxic Links of late. For instance, I just got a backlink from Joe's Plumbing & Heating Reviews, Complaints, Customer Service on the Revdex dot (not so) calm directory, and some directory named imhvac marketing website. Now, I'm all in for the trades...

I gently explain that moving forward, a client's site must be optimized for classic search engines (Google, Bing) and Emerging AI Search platforms, such as (ChatGPT search, Claude, Perplexity) and the like. If they disagree, show them stats that demonstrate the growth of AI Search, and perhaps...

I've been noticing the same thing across the board with my GBP client "Customer Interactions" reporting. They've been stuck at the same numbers going on three days now. I've also noticed a number of Google updates/recommendations made externally to certain areas of these same GBP profiles, I.e...

Hi, Jeff! Thank you for your feedback. I agree with 99.9% of your comments. Ironically, Elizabeth's article on the subject inspired me to pose the question in the first place. I read the Bright Local article you referenced, and unless I missed it, I could not find the answer to my question. To...

I recently started working with a new local client, focusing on updating their Google Business Profile. They had several Reviews (a combination of positive and negative) with no replies. Some were over two years old and buried at the bottom of their existing list of reviews, 59 to be exact. As...

You bring up some excellent points; however, additional context would be helpful. For example, who is the target audience? What is the intent of the plumbing article? I.e., inform and or sell plumbing services, etc. That said, here is my two cents: Warning Will Robinson: The following text...

So, you’ve taken the plunge and hired an SEO copywriter to rewrite your key pages—Home, About, Products/Services, and so on. How do you evaluate the quality of the finished product and determine an ROI, if possible?

Great point and thank you for weighing in, Colan! You're a force to be reckoned with in the Local SEO world and on the mats ;) Ooossss!

My ex-girlfriend used to finish sentences with the 'lol tla. Hence, the 'ex.' It's not a good look, JS...just sayin' eh? -Ray

Hello JS, Thank you for your CAD 0.02 🍁 I'm surprised I showed up in Montreal at all. Perhaps it's my love of poutine. Based on my experience, the phrase 'Content Writers' often produces a three-pack, such as Content Writers Wawa or Content Writers Squamish. Perhaps it's a case of perceived...

Hey Colan, I have two examples that I am attaching for your reference, cuz sharing is caring. Thanks for your reply! Appreciatively, -Ray

While doing generic searches on Google Maps this weekend (I.e. Content Writer etc) and other relevant non geo-targeted terms, I noticed a number of U.S. based GBPs appearing among the top results and a few from overseas (rhymes with Great Kitten). I was under the impression that searching for...

It's known that the use of relevant keywords - and images - in a Google Review can increase the overall relevance of a GBP to said keywords via a Google Maps search; however, it would be interesting to know when a business owner replied using relevant/topical terms if that has any bearing from...

Great question! As part of our services, we post/distribute Blogs and GBPs that we write for clients to 2 - 3 social media platforms of their choice. Many of them are too busy to do it themselves.

Thank you, Elizabeth! -Ray