Colan Nielsen

Administrator
Moderator
LocalU Faculty
Joined
Jul 19, 2012
Messages
3,766
Solutions
4
Reaction score
1,908
I came across an interesting thread where Mike Blumenthal indicates that getting the places dashboard to 100% complete has no affect on ranking. I found this very interesting as I have always wondered about this. I've heard people say it does have an impact on ranking, but this is the first time I've heard that is doesn't.

It makes sense if you consider all of the high ranking listings that are clearly not 100% complete.

Google Groups
 
Joined
Jul 18, 2012
Messages
80
Reaction score
13
Interesting...was totally under the same impression as you, Colan, that it did matter. I can even recall reading an article where someone actually had tested to see how much of an impact each piece of information made - and how they all got to total 100%.

I guess what I picked up on most was Mike's seemingly emphatic tone, "It has absolutely no affect." Like it doesn't even help in the least.

I agree that there might be other high ranking listings out there that are not 100% but there are sooooo many other factors involved, that all of us can attest to, that would also impact why a listing is where it is - sometimes despite itself.

And...if it doesn't matter, why is it there to fill out? Why does Google give us the ability to include this information only to have her ignore it, or not care about it? Geez...wish she was less temperamental then about the categories we might want to use.

IMHO it just doesn't make sense that it bears absolutely no weight. Wonder where he got that info from and if it was directly from the mare's mouth.

Going to have to try do dig that old article up...just out of curiosity now.

------

Well, I just did a quick search at Mike's blog and found the following information, though it is not the source from where I had seen it before. However, he does say again here, that it has no impact on rank.

http://blumenthals.com/blog/?s=places+completeness
 
Last edited:

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
I've always thought the same thing as Mike - in my gut. Never had anything to back it up, so I'm really glad to hear him come right out and confirm what I've always thought.

Thanks for catching that thread and bringing it up Colan!

I always got to 100% purely for completeness and thought it would look bad to client if they saw it was 86% complete or whatever. Also feel the more info you give her and the better job you do, the more you can potentially increase relevance and trust in the listing. (Boosting trust does not necessarily increase rank directly either.)

Just realized in my Advanced training where I try to cover only the VERY MOST advanced and important stuff - I don't even talk about 100% complete. Have never even uttered the words. IF it was a ranking factor at all, it would be in there. So that kinda tells you where it is on my radar. (Plus I just assume everyone does it, just to be complete and look good for client.)

So for me, getting 100% was always more like building a solid foundation - not so much a ranking factor.
 
Joined
Jul 23, 2012
Messages
496
Reaction score
144
Yep, I recall Mike saying that as well. This doesn't mean that you shouldn't make the effort to have a well filled-out profile, but I wouldn't stress about the 100% complete thing.

This reminds me of something though. Some time ago, I remember that one of the Local SEOs (maybe Mike) noticed that adding just 1 video to a Google Places listings would actually DECREASE the percentage of completeness. Once you added 2 videos, you'd see an improvement in completion, but if you only added 1, it actually lowered your completion.

Anyone know if this weirdness still exists? Hadn't thought about it in awhile.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Ya I teach that in my course but say I'm not sure if still true.

It was: 1 vid = MINUS 4 points. 2 vids I think = +2.

But since vids don't work now anyway kinda of a moot point.
 

Flash

1
Joined
Jul 20, 2012
Messages
177
Reaction score
46
I've always agreed with those that said 100% wasn't necessary.

And...if it doesn't matter, why is it there to fill out? Why does Google give us the ability to include this information only to have her ignore it, or not care about it? Geez...wish she was less temperamental then about the categories we might want to use.

Map Maker users have been deleting extra information for a long time. Google has been pretty clear on this for a while... give them the information necessary, but don't start making up extra crap as filler, that's considered spammy. This applies to numerous fields, but using the categories as and example; if there's only one or two categories that fit your business because the service is pretty focused, then don't make up extra categories that repeat the same information. That is actually defined as category spam in the Map Maker guidelines and when we delete them we mark the reason for the edit as cleaning up spam content.

Places guidelines just states to use at least one category. The others are not required fields.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
Ahhh, good to know. I've been intuitively teaching that without even knowing there was a MM guideline.

I've just been teaching that I think repeating keywords in cats would look like spam to the algo. Example: Plumbing company, plumbing contractor, plumbing service. But that was just based on my gut and knowing how Google thinks, didn't even know there was anything official because it's not spelled out in the Places guidelines.
 
Similar threads
Thread starter Title Forum Replies Date
C 100% Complete Doesn't Impact Ranking NAP, Categories, Dashboard Data 8
G Google+ Local 100% complete Local Search 5
P Claiming 100 locations on Google Maps - what's the best approach? Multi-Location Issues 4
Y One of my rivals bought 5 stars 100 spam reviews in 2 weeks Google does not care Google My Business & Google Maps 1
LocalSEOLondon 100% Owner Controlled Attributes Relative GMB Ranking Factor Opinion poll (April 2020) Google Algorithm Discussions 5
bruce@brucejone List Of Over 100 Free SEO Tools Recycle Bin 0
N Client with 100+ Locations wants to use GMB Messaging. What are the options? Google My Business & Google Maps 6
N Page Hated Within 100-Mile Radius Of City, Loved Outside It Local Search 10
Linda Buquet Terrible Fake Trump Business Reviews could cost the #Trump Empire $100 Million. SAD! Local Reviews 2
T 2Captcha: Solve reCaptcah without emulation and 100% correctly Recycle Bin 0
Ryan77 100's of Page 1 Rankings Already - How To Better Optimize The Home Page? Local Search 11
Linda Buquet Top 100 Local Business Directories/Citations for Local SEO by Andrew Shotland @Yext Citations 12
Conor Treacy Maps not showing, or centered 100's miles away. Local Search 5
K Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs Paid Search and Local Service Ads 20
Linda Buquet Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here Local Search 9
Linda Buquet Top Local Citation Sites for Top 100 US Cities Citations 0
L 100 Dynamite Ideas for SMB Blog Posts - Get Those Clients Blogging! Local Content 0
Linda Buquet 100 Dynamite Ideas for SMB Blog Posts - Get Those Clients Blogging! Local Content 0
A Listing Management for 100+ Locations Multi-Location Issues 17
Adamk Listing Management for 100+ Locations Multi-Location Issues 17
Broland Top 100+ Free Citation Sources (U.S.A) Citations 0
Colan Nielsen We Have Submitted Our Client To Over 100 Directories, Time To Switch Gears. Citations 9
Tony Wang Fake Reviews - Completely Unsolicited? Local Reviews 2
Zhanna A business completely disappeared from Google Local Finder Google My Business & Google Maps 3
raellovepie "Complete these tasks to improve your profile and unlock quotes" Google My Business & Google Maps 1
djbaxter The search could not be completed because the keywords were too short, too long, or too common. How To Guides 3
Henry LocalClarity Current value of complete Latitude & Longitude for every location in a chain? Google Local 101 1
OnlineLobstar GMB Insight Showing Completely Irrelevant Search Terms Recycle Bin 0
OnlineLobstar GMB Insight Showing Completely Irrelevant Search Terms NAP, Categories, Dashboard Data 8
Linda Buquet Server Move Complete Forum Tech Support 5
D Lapse in listing management service = complete ranking loss forever? Local Search 13
djbaxter GDPR Steps completed (LOG) Admin Stuff 2
d2minc Completely Stumped. Any Onpage SEO Pros willing to take a look? Organic SEO 8
CodyBaird Frequency of Google Reviews & Complete Review Strategy in a Nutshell Local Reviews 7
Dustybones Is It Time To Abandon Desktop Websites and Go Completely Mobile? Mobile & Social 8
Dustybones How to completely remove a site from Google: Moz Experiment Google My Business & Google Maps 0
Dustybones Complete Guide to Google My Business from Boostability Google My Business & Google Maps 0
Linda Buquet Local Citation Building Strategies - The Complete List Citations 4
Linda Buquet The Complete Guide to Google+ Marketing Google My Business & Google Maps 0
2dogsdesign Completely Frustrated! Help & Support for Google Local 9
K HELP! No impressions, not being located in google maps when search is completed. Help & Support for Google Local 6
Nick.SEOSpark The Complete Guide to Google+ Local Reviews Local Reviews 9
Kel Added a video and the percentage of page completeness dropped. Google My Business & Google Maps 7
Travis Van Slooten New FREE Citation Tool for Small Business Owners Finally Completed Local SEO Tools & Software 7

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom