Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
<img src="" alt="LocalContent" width="45%" />

3 Tips for Developing Local Blog Content (From a Local Content Writer that Knows)

Here is another guest post by local freelance writer Carmen Rane Hudson

Blogging can be a great strategy for ranking locally, but it?s not necessarily an easy one. You may find yourself wondering just how much there really is to say about fences, gutters, roofs, or teeth. You also might wonder how you?re ever going to develop content for all 28 of the suburbs your client is trying to rank for.

Since I?ve managed some locally-focused blogs for four or five years now I?ve had time to develop a couple of helpful tricks. I?ve found coming up with ideas and keeping those cities front and center are my two biggest challenges?here?s how I solve them.

1. Watch for community events that tie into the client?s business.

Community events are an obvious strategy for developing locally focused content, but they run the risk of being completely irrelevant. So I like to focus all of my energy on events which have some bearing on what the client actually does. Granted, it can take some creativity or even a bit of free association to come up with these ties?they won?t always be direct.

I blog for a gutter contractor. His local County Extension office periodically holds ?Water Wise? workshops. Talking about water use makes a lot of sense since gutters play a large role in water conservation efforts such as rainwater collection and gutter gardens. I?ve blogged about those subjects for him as well, so talking about the community event is totally natural, and I get to use the name of whatever city is hosting the workshop.

Three caveats here.

First, if you do one community event you have to keep adding others or else the addition of the first one just looks weird. Second, don?t directly promote your client?s business in these posts. If you normally do bios (see below) then don?t do them here. It just comes across as very self-serving, which you want to avoid.
Do, however, make it clear the client is not affiliated with the event in any way (unless, of course, the client is a sponsor or something). You want to make sure the customer understands the client just thought the event was interesting or useful in some way. Otherwise, your client will end up fielding a bunch of useless phone calls related to the event.

2. Talk about local conditions which impact the client?s mission.

This is sort of like the exercise I use for city pages, but it?s a bit more in-depth and timely. A simple scan of the weekly news for the cities your client is targeting can help you develop these posts.

Did a local hailstorm damage every roof in town? That?s great blog fodder for your roofing client. Did the local traffic commission release a report saying XYZ City saw more car accidents this year? That?s great content for a personal injury attorney.
You can also talk about conditions which often arise in that particular city or geographic location. I blog for two different businesses in Tampa, so I talk about hurricanes a lot.

3. Use a ?bio? line.

Usually I end every blog post (except for community posts) with a little bio about the client, written in italics. I feel this is important because the blog post could actually be the very first page a prospect sees. I want a way to communicate my client actually builds gutters if I?ve spent 700 words talking about how to build a rain garden.

I might use something like this:

Before your gutter garden can thrive it will need a nice flow of water from your roof, which means clean, leak-free gutters. If you live in City A, City B, City C or anywhere else in this Major Metro Area We Serve, contact us for a free quote on brand new seamless aluminum gutters today.

This is nice because if you have a list of multiple cities you can just rotate them out with every single blog post, ensuring cities without good community events or local news ties continue to get showcased. This is also a nice way to talk about those suburbs which were ultimately too minor to warrant their own city pages during the website build out.

Finally, it?s also a great way to place the city name into the post without creating ridiculously hyper-local blog titles such as the ?Do I need to Change my AC Filter Annually in Wichita, KS? example brought up in this older thread about blogging for local SEO. There?s nothing wrong with a post about changing AC filters, but adding ?in Wichita, KS? always looks a little bit unnatural, since an AC filter is an AC filter whether you?re in Wichita or Washington.

All Things in Moderation?

In my opinion, except for the ?bio? line, the ?local? techniques should be used in moderation. Blogs are valuable spaces for clients to tell customers all the things they wished they knew, for answering frequently asked questions and for making interactions between a business and its customers just a little bit smoother through the power of information. I wouldn?t sacrifice this far more important content just to get another community event or local news item onto a blog.

As with most things, the 80/20 rule applies?when the local content comprises about 20% of the posts it gives the blog a nice ?human? feel that demonstrates a connection to the places the client has chosen to do business, striking a nice balance between talking to robots and talking to people.

What do you think?
Any other local blogging content tips???

About the Author: Carmen Rane Hudson is a writer who creates content for local SEO professionals. Find out more about her services by visiting

P. S. For more local content insights be sure to visit our <a href="">Local Content Forum</a>.

<meta property="og:type" content="article"><meta property="og:title" content=""><meta property="og:description" content="">
<meta property="og:image" content="">
Aug 8, 2012
Reaction score
One of my clients was mentioned in this article that i thought was a great example of a good local content page so i thought i'd share. (PS - he didn't know his business was mentioned - i caught it from google alerts so another good tool to monitor clients if you're not already using.) How to Spend 50 Amazing Hours in Oakland | 7x7
Similar threads
Thread starter Title Forum Replies Date
L 3 Tips for Developing Locally Focused Blog Content - From a Local Content Writer Local Content 3
S Best Tips for Organic Traffic Organic SEO 3
F Do You hate Writing Content? Here Are Some Tips to Ease the Pain. Recycle Bin 0
BWrightTLM Yelp Business Listing Tips Local Reviews 4
Justin Mosebach TripAdvisor Optimization Tips? Local Search 8
djbaxter Google: Tips for responding to reviews Google My Business & Google Maps 0
R Free Webinar: Organic Facebook Marketing Tips for Local Businesses Events 0
PaulSteinbrueck Contribute a tip about online reviews? Contact Us Messages 0
Colan Nielsen Image Thumbnails on Mobile: How To Get Them (Awesome Tips) Local Search 2
Garrett Sussman Wedding Industry Review Management Tips & Insights Local Reviews 0
Garrett Sussman Realty Industry Review Management Tips & Insights Local Reviews 0
Garrett Sussman Healthcare Industry Review Management Tips & Insights Local Reviews 2
Garrett Sussman Hospitality Industry Review Management Tips and Insights Local Reviews 0
Garrett Sussman Legal Industry Review Management Tips & Insights Local Reviews 0
Garrett Sussman Home Services Industry Review Management Tips & Insights Local Reviews 2
T Client Getting Review Spammed Like Crazy - Any Additional Tips? Local Reviews 11
Eric Shanfelt VIDEO TIP: How to Make a Direct Google Reviews Link Local Reviews 4
Garrett Sussman 7 Simple Tips to Inflate Your Marketing Agency's Perceived Size Local Reviews 0
J Some Local SEO tips for ranking in London? Local Search 0
S Tips Wanted To Improve My YouTube Subs Local Search 0
H Google Images associated with GMB. Getting worse? Any new tips Google My Business & Google Maps 3
H Tips for avoiding the Hall of Shame and the wrath of the SEO Police? Spam on Google 3
Garrett Sussman 5 Tips to Strengthen Your Reputation Management Strategy and Boost Your SEO Local Reviews 0
James Watt Tip for adding schema to a wordpress site with Yoast Local SEO Tools & Software 16
JoyHawkins 201 Actionable SEO Tips Organic SEO 1
James Watt Google's new mobile testing tool, plus some mobile optimization tips Local Search 1
Garrett Sussman Hug Your (Online Review) Haters: Tips From Jay Baer's Best Selling Book Local Reviews 4
JoyHawkins 34 Experts Share Their #1 Actionable Local SEO Tip Local Search 4
Linda Buquet Experts Share Tips: How to Optimize your Google My Business Listing Google My Business & Google Maps 1
timcapper Citation Tips for Dubai and UAE Citations 0
Linda Buquet 73 SEO Experts Share Penguin Penalty Removal Tips Organic SEO 3
L Critical Google Local Dupe Research Tips: New Tool & New Trick Google Duplicates & Merges 9
Linda Buquet Critical Google Local Dupe Research Tips: New Tool & New Trick Google Duplicates & Merges 9
Colan Nielsen Local Finder Photo Optimization Tips Google My Business & Google Maps 14
D Do You hate Writing Content? Here Are Some Tips to Ease the Pain. Local Content 5
Dustybones Do You hate Writing Content? Here Are Some Tips to Ease the Pain. Local Content 5
Linda Buquet 90 SEO Experts Share their Best White Hat Link Building Tips - Ahrefs Blog Organic SEO 2
Dustybones Got A bad Review? Here Are Some Tips on How to Deal With It Local Reviews 3
Dustybones 5 Great Tips to Improving Your Schema Markup Local Search 1
L Getting Content from Local Clients is Like PULLING TEETH! Part 2 - More Tips Local Content 2
Linda Buquet Getting Content from Local Clients is Like PULLING TEETH! Part 2 - More Tips Local Content 2
Linda Buquet 17 Tips to Help You Measure Local Search ROI & Keep Your Clients! Joy Hawkins Consultant's Corner 4
Colan Nielsen Great Keyword Research Tip Local Search 6
Linda Buquet Local Video SEO Making You Craz-EO? Here are some tips Marketing 0
CaseyMeraz Competitive Analysis Tips for Local SEO Local Search 2
L Getting Content from Local Clients is Like PULLING TEETH! Tips, Tricks & Tools Local Content 0
Linda Buquet Getting Content from Local Clients is Like PULLING TEETH! Tips, Tricks & Tools Local Content 0
Dustybones URL Structure Tips From Gary Illyes Local Search 6
Linda Buquet 10 Content & Copywriting Tips for Dentists that Put you Ahead of the Pack Local Search 0
CaseyMeraz 20 Local SEO Nerds Share Strategy Tips Local Search 1

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom