Mar 15, 2016
Reaction score
5 More Unique Email Templates for Requesting Online Reviews


Don?t you dare! Don?t ask for that.

The voice in our head screams danger when it?s time to ask customers for reviews. You feel afraid. You know you?ve done an amazing job for them. Your product exceeded their expectations, your services offer more value for less money.

You?ve blown them away with your amazing work.

But the fear crops up. Maybe you?re being a pest, an irritation to your customers. Maybe they don?t want to give you a helpful review.

What if it damages the relationship.

When we allow these thoughts to take control, we?re far more likely to take the easy way out. We simply refuse to ask for the reviews we need. Instead of sending customers to 3rd party sites to share their reviews, we refuse to ask.

We take the easy way out and we don?t get what we want.

Asking for reviews is the problem

When do you ask, how do you ask?

Are there signals a customer sends to let you know that it?s an appropriate time to request a review? Is it wrong to ask?

In my first post I shared 7 email templates you can use to ask customers for reviews. Here are four more email templates you can use.

I?ll also go over the details behind these reviews ? when to use these templates, where you use them and how you maximize their effectiveness. Using these templates may feel risky, dangerous or even stupid. That?s a normal part of the process.

Let?s take a look.

Template #1: Priming customers for reviews

Part of the reason customers aren?t always happy to receive a review request, is simply because they?re unprepared for them. Customers typically have this perception of the sales process ? it goes something like this:

?I give you money, you give me a product or service, we?re even.?

Priming customers is a simple and straight forward way to prep clients to give you reviews. You ask at the beginning of your relationship and then at the end of a sale, once your business with your customer is complete.

Here?s how you do it.

Hi Jan,

Thanks for your trust in us with [problem]. I know we?re going to achieve amazing things together! I had a quick question for you:

What can we can say or do to earn a review from you?

We?ve made our 416 customers very, very happy and they?ve decided to share their experience. Are you interested in sharing yours? You can share your thoughts here. [link to review sites or review funnel]

Would you let me know?

Andrew McDermott

Here?s why it?s so effective. You?re getting customers to set the conditions you?ll need to meet to receive a positive review from them. What?s better, you?re getting it ahead of time. You?ll get the specifics you need to ensure your customers are happy and satisfied.

Use questions to nail down any vague answers.

Want to improve your odds of getting an amazing review? Follow these steps:

1. Prime customers with the question: ?What can we say or do to earn a review from you??

2. Get a small list of specifics and metrics to beat.

3. Outperform. Dramatically meet and exceed your customer?s expectations.

4. Remind customers about their metrics, show them how you?ve exceeded their expectations.

5. Ask customers for their feedback immediately.

This works because it tells customers what to expect, it?s a wonderful thing even if customers respond negatively. And, that could happen.

Customers can and will say no. Some customers will simply reject your request, they?ll respond negatively or they?ll refuse. Believe it or not, this is a very good thing.

You know exactly who you?re dealing with.

You?ll be able to segment your customers, to put unresponsive or unwilling customers into a nurturing campaign. You?ll have the opportunity to find the reason behind their rejection.

This is powerful because it enables your customers to self-identify.

Read the rest of Andrew's post here, to see his 4 other email review request templates.


Linda Buquet

Local Search Expert
Jun 28, 2012
Reaction score
Thanks Garrett! This is an awesome resource to offer our members!
Similar threads
Thread starter Title Forum Replies Date
S Site has higher DA and more backlinks than sites on 1st page and still not on 1st page Local Search 3
Rich Owings Does "near me" optimization bring more organic or GMB clicks? Organic SEO 4
djbaxter Google services down Dec 14, 2020: Google Ads, Google Analytics, Search Console, more Google News: Important Changes & Features 1
Eoghan_MFeed Looking for a SaaS but more importantly Local Search experienced product managers 🔍 Local SEO Job Board 0
nathangdavidson Is having more than one GMB listing actually against Google guidelines? Spam on Google 9
Chaddow More Hours feature within GMB Google My Business & Google Maps 5
Jorge User with more than 45 Spam Tokens Help & Support for Google Local 2
Ellen See More Hours - Clicking on this doesn't open panel in SERP Google My Business & Google Maps 1
djbaxter Marketplace uncovers more than 80 fake Toronto area listings on Google Maps Spam on Google 4
JulJameson Who can tell me more? Recycle Bin 1
JoyHawkins Google Adds "Get More Reviews" Button in Knowledge Panel Google News: Important Changes & Features 3
A No More PIN Attempts - Reverification! Local Search 2
Cordell Crowley Google Beginning to Push Ads More in the GMB Dashboard Google My Business & Google Maps 1
M This location has been suspended due to quality issues. Learn more Contact Us Messages 1
Cordell Crowley GMB Phone Support No More? Google My Business & Google Maps 10
nathangdavidson Local Teaser SERP feature more common for mobile searches? Local Search 2
A No more email clue! Google My Business & Google Maps 26
H Adding MORE photos to a GMB profile - - any value Google My Business & Google Maps 25
BenFisher More Places to become More Businesses ? Google My Business & Google Maps 4
T More map views than search views Google My Business & Google Maps 1
Dan Foland Is anyone else noticing Google displaying more consecutive same-site results? Google Algorithm Discussions 6
Phil Rozek "More about [business]" dropdown in local knowledge panel: new? Google My Business & Google Maps 6
S Does Google penalize you for using the Event post hack to get your post to last more than 7 days? Google My Business & Google Maps 6
U Is Google creating more listings with data obtained from elsewhere Google My Business & Google Maps 6
Jeffrey How to get more engagement Google My Business & Google Maps 16
Tim Colling More spam Mod Squad 2
djbaxter Seeing more contact form spam? Contact Form 7 now requires reCaptcha 3 Websites, Software, and Security 0
F Why am I seeing more and more no website businesses rank in 3 pack Local Search 12
djbaxter Google Ignores Edu Links Because They Are Spammed More Organic SEO 7
djbaxter Google AdSense payment notification but more than two years old Break Room: Chat and Off Topic 0
djbaxter Google: New URL inspection tool & more in Search Console Organic SEO 0
Conor Treacy GMB Comparison Tool (& Facebook too) - Does it exist any more? Local SEO Tools & Software 1
L Is it possible to get more that a 3 months worth of data from google my business ? Local Search 3
Eric Rohrback This... This is where i'd like to see more of our industry go Consultant's Corner 1
Nikos Appointment URLs in more business types Google My Business & Google Maps 10
G More citations, better rating than competitors yet the ranking... Local Search 11
mborgelt Why Aren't More Local Pros Talking about Content Marketing? Organic SEO 6
liriotherapy Help with more local citation please Citations 2
vivekrpatel What holds more importance for Google Knowledge Graph? Google My Business & Google Maps 0
Creativedge 20-year-old Business disappeared from "More Places" Help & Support for Google Local 9
JoyHawkins What Aspects of Local SEO Would You Want More Training In? Consultant's Corner 9
C Getting Local Search Ads to Display More Often? Paid Search and Local Service Ads 10
A Lost more than 20 verified Google business pages for one day ! Google My Business & Google Maps 6
Durandl Dog walking business - No Brick and mortar location - Covering more than 1 location Local Search 5
Broland More Google Maps Updates? Google My Business & Google Maps 1
JoshuaMackens What's More Relevant, Local Links or Industry Links? Google My Business & Google Maps 19
E Structured data for a company with 2 or more branches Local Search 6
Garrett Sussman Get More Reviews: How to Craft a Review Management Strategy for Your Clients Local Reviews 2
JoyHawkins Want to Learn More about Google Maps/Google My Business? Read This! Google My Business & Google Maps 19
J Infographics: Doesn't Get More White Hat Than This Local Content 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom