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Greg Stirling posted this great article which I saw in the Whitespark monthly newsletter (if you don't subscribe to this newsletter, you should start now).
Google announced that "How To" searches are growing substantially.
This is a huge opportunity for SMBs to focus on creating awesome "How to" videos pertaining to their industry.
Examples:
A plumber can post a "how to" video on how to unplug a toilet
A realtor can post a "how to" video on how to find the best deals, foreclosures etc.
A tree service business can post a "how to" video on how to properly prune a tree
<a href="http://www.localsearchinsider.org/a-big-marketing-opportunity-most-smbs-and-their-vendors-miss/#sthash.ApoJZSVv.dpbs">A Big Marketing Opportunity Most SMBs and Their Vendors Miss | Local Search Insider</a>
I'm going to try this strategy out on my next blog post (make a video as well).
Google announced that "How To" searches are growing substantially.
This is a huge opportunity for SMBs to focus on creating awesome "How to" videos pertaining to their industry.
Examples:
A plumber can post a "how to" video on how to unplug a toilet
A realtor can post a "how to" video on how to find the best deals, foreclosures etc.
A tree service business can post a "how to" video on how to properly prune a tree
<a href="http://www.localsearchinsider.org/a-big-marketing-opportunity-most-smbs-and-their-vendors-miss/#sthash.ApoJZSVv.dpbs">A Big Marketing Opportunity Most SMBs and Their Vendors Miss | Local Search Insider</a>
I'm going to try this strategy out on my next blog post (make a video as well).