JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Top Poster Of Month
Joined
Jul 18, 2012
Messages
4,090
Solutions
9
Reaction score
3,498
Greg Stirling posted this great article which I saw in the Whitespark monthly newsletter (if you don't subscribe to this newsletter, you should start now).

Google announced that "How To" searches are growing substantially.

This is a huge opportunity for SMBs to focus on creating awesome "How to" videos pertaining to their industry.

Examples:

A plumber can post a "how to" video on how to unplug a toilet
A realtor can post a "how to" video on how to find the best deals, foreclosures etc.
A tree service business can post a "how to" video on how to properly prune a tree

<a href="http://www.localsearchinsider.org/a-big-marketing-opportunity-most-smbs-and-their-vendors-miss/#sthash.ApoJZSVv.dpbs">A Big Marketing Opportunity Most SMBs and Their Vendors Miss | Local Search Insider</a>

I'm going to try this strategy out on my next blog post (make a video as well).
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
re: A Big Marketing Opportunity Most SMBs & Local Consultants Miss

That's a really great point Joy! I tuned into that one too and thought if I still had clients I would do it for sure.

And that <a href="https://www.thinkwithgoogle.com/features/i-want-to-do-micro-moments.html">I Want-to-Do Moments</a> article from Google you linked to at the top is priceless! Really summarizes the "how to", "I want to" right now, mobile mindset. I was going to try to do a separate post on that one and am also sharing it in the consumer behavior part of our mobile webinar today.

Thanks for sharing!
 
Joined
Apr 29, 2015
Messages
7
Reaction score
2
Joy, this is a great idea! I've been doing it with some local business clients for four years now and it's been very successful.

The one very important lesson learned is that you should not depend on YouTube to host your videos. I use YouTube and love it as a backup host, but my client videos, the ones in video blog posts, are also hosted on Vimeo (Wistia is another option). About a year ago, one of my YouTube channels was hit by a false flagging attack and in less than a minute the entire channel was down.

One video was hit with the three quick flags that took the video and the channel down -- it was the local high school band playing the National Anthem. It took me two days to appeal the channel suspension and then appeal the flags on the video. Imagine your client websites with black boxes for videos for a couple of days! And YouTube's message in those black boxes is that the videos are removed for violating YouTube's community standards.

So my advice is to do the "How To" videos, but make sure the videos you use on your websites are hosted in paid accounts.

Thanks!
Paul
 

mborgelt

Member
Joined
Jul 22, 2012
Messages
479
Reaction score
155
This is great, Joy! It's so easy to get tunnel-visioned when it comes to content and miss low hanging fruit like this. We rely heavily on Google Trends and Think with Google for stats on trending searches and try to find ways to create assets for our clients around their findings. It's like having a billion dollar market research company on your side for free! Thanks for sharing.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
I just found a really cool new tool for finding questions your customers may be thinking of so you can address them in a how to post or video. Need to play with it and am planning to post about it tomorrow AM if I can.
 

Local Mixed

Member
Joined
May 30, 2015
Messages
8
Reaction score
2
Targeting How to and another question searches started increasing with Google's Hummingbird update. The truth is that many people are searching Google on how to do something or asking Google to find an answer to a question.

I have been suggesting How To videos for YouTube for a couple of years now. Some of my best targeted traffic comes from my How To vides on my YouTube channel.

Since many people understand the power of YouTube and video marketing, there are some more things you will want to do to optimize your video to increase it's chances of not only showing up in YouTube search, but also Google's.

A few things you can do.....


1. For a local business, tag the video with the location.


2. Keyword Research - Use popular keywords that people are searching for in your title. Remember, Google indexes YouTube videos and KY research is just as important for your video as it is for your blog posts.


3. Add an extended description - forget the 3 sentence description. Write a nice post of 200-500 words. Make it a short blog post. Remember, Google can't crawl a video, so a relevent description helps explain what the video is about.


4. Another local business tip - add your NAP (Name, Address, Phone). Most people think local citations are only for review sites and business directories. But the truth is that a citation is any mention of your business. The higher the authority and relevence the better. There is no reason not to put your NAP in your video discription.


5. Upload a transcript. Again, Google can't crawl the video to find out what it is about. The good thing is that you don't need a full transcript - unless you have one. I have used my long description as the transcript. However, I often type out a loose script for my videos and use that as the transcript.
 

Todd McCall

Member
Joined
Sep 3, 2014
Messages
11
Reaction score
0
Those tips for using video for content creation on How To topics are very helpful, thanks. There's some details there that are easy to overlook.

I've been thinking about the topic of users searching with questions since the Joy and others brought it up in the latest Inside Local webinar. It's so easy to forget that most users have a different mindset and behaviors than we do when we are sitting in front of the computer all day long.

But I know when I'm on the go and want to look something up, I just ask Siri or Google Now a Who, What, When, Where and Why question most of the time.
 

Linda Buquet

Moderator
Local Search Expert
Joined
Jun 28, 2012
Messages
13,312
Reaction score
4,241
I've been thinking about the topic of users searching with questions since the Joy and others brought it up in the latest Inside Local webinar. It's so easy to forget that most users have a different mindset and behaviors than we do when we are sitting in front of the computer all day long.

But I know when I'm on the go and want to look something up, I just ask Siri or Google Now a Who, What, When, Where and Why question most of the time.

Really good points all Todd.

We always have to try to remember to just pretend we are are client's target market and put ourselves in their shoes, and think about how they would search.

Now I KNOW it's hard for some of you big macho guys to pretend you are a soccer Mom,
but hey... it's part of the job!
:p
 

Tony Wang

Member
Joined
Oct 13, 2014
Messages
191
Reaction score
87
Definitely an interesting idea with lots of potential.

However, I'm wondering about the likelihood of a smaller local business getting how-to videos ranked. Does Google factor in "local" for a how-to video search?

For example, how would a local plumber get his "sink repair" video ranked above one by Home Depot? Doesn't seem like Google would give extra points to the local plumber just because he's local to the person looking for that video.
 
Similar threads
Thread starter Title Forum Replies Date
Professor M Google Maps and Google My Business Big Changes - Google Maps Local News Feed Google My Business & Google Maps 26
A Big Issue with Google Map Rankings For Everyone Local Search 9
Matthew Summers Anyone else see a big change in "blue links" rankings starting around 5.26.20? Google Algorithm Discussions 0
FriarTuck00 Big Jump in Number of Google Reviews - Why? Local Reviews 3
L Big Drop in the number of new reviews made by customers Local Reviews 1
MarianoF Trending [November 5, 2019 Local Algorithm Update] Unexplained big drops in GMB rankings Google Algorithm Discussions 216
valentinb13 Big jump in campaign sessions after site relaunch Local Search 6
eshad Seen a big drop in views on GMB insights? Local Search 19
vinchenson Changed to SAB and Traffic Dropped Big Time Recycle Bin 0
ForwardMotion Changed to SAB and Traffic Dropped Big Time Service Area Businesses 26
JoyHawkins BBB Makes Big Change to Review Display Local Reviews 1
djbaxter Google: Duplicate meta descriptions no big deal Organic SEO 0
G How do the big SEO firms achieve results so fast and economical for clients? Local Search 16
H Still Grappling with the BIG change in 301 redirect rules. . . Local Search 9
Marcus Sudden big drop in ranking Local Search 13
Gsmithmike Is Google messing with Search Results Big Time? Google My Business & Google Maps 0
Tim Colling Big news for me Break Room: Chat and Off Topic 10
J My ranking suddenly dropped big Google My Business & Google Maps 4
C Criteria For Some Businesses Getting the Big Red Marker? Google My Business & Google Maps 1
Ajay Prasad A big hello from California! This is Ajay. Introduce Yourself - We're Friendly 6
Linda Buquet How Big an Impact Does Social Media Play in Google Local Results? Google My Business & Google Maps 3
Linda Buquet Hey Big Spender! What Industries Spend the Most on Local Search + Get the Best Return Local Search 3
Linda Buquet Best of Local @ the Local Search Forum: The Big 2014 Countdown Local Search 8
Linda Buquet Pigeon Factors - 5,000 Page Case Study and a Big Takeaway Google My Business & Google Maps 11
mattramos Anybody else see a big decrease in views on July 2nd? Google My Business & Google Maps 1
S Client with a BIG problem hope you can help Help & Support for Google Local 13
Linda Buquet Big List of Local SEO Tools Local SEO Tools & Software 4
Linda Buquet Why ?Barnacle SEO? Is Making A Big Comeback In Local - David Mihm Local Search 3
RobinOctane What Would You Do? Leased Location vs Home Office, Big 3 vs Google Local Search 7
D Big Problems Using &'s in Business Name? Local Search 7
Linda Buquet Big List Citation Building Strategies Citations 12
D Hyper local media goes viral and may turn a disaster into a big long term positive Mobile & Social 1
B Are Google+Local Pages Stuck with the Big Map? Help & Support for Google Local 2
Linda Buquet BIG New Problem? Businesses Getting MOVED by Mistake? Google My Business & Google Maps 7
Linda Buquet Google+ Local CODE FREEZE? Big Update Coming? Google My Business & Google Maps 10
Linda Buquet Big Google Local Data Problems - Possible Solutions Local Search 0
C Working With Big Brand Insurance Agent Help & Support for Google Local 11
R big and tall seattle mariners Recycle Bin 0
hajnasiewicz Google Marketing Kit: Create Video Local Content 3
G Internet marketing company and map listings? Help & Support for Google Local 4
Chandra What is the state of reputation management in SEO and marketing? Break Room: Chat and Off Topic 1
djbaxter Online Conference Pubcon Local Services Marketing Conference, January 20-21, 2021 Events 3
BarnabyB Content Writer & Marketing Specialist Services Local SEO Job Board 0
djbaxter What We Learned From A “Google Only” Marketing Approach Local Search 1
nathangdavidson Anyone using Google's Marketing Kit tool to promote reviews? Google My Business & Google Maps 5
Monica Simpson Amazon/Alexa in the Digital Marketing Space? Marketing 0
S Looking for Stats: GMB/Digital Listing Market Size Outside US/Europe Google My Business & Google Maps 3
djbaxter Webinar: 5 Updates to Google My Business Impacting Digital Marketers Events 0
BenFisher Webinar: Ask Ben Fisher Anything, Hosted by The Local Marketing Institute Events 0
Sherry Bonelli Midwest Digital Marketing Conference -- April 8-10, 2020 St. Louis Events 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom