A few things SMB's don't understand about SEO

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It can be difficult letting go of old tactics, especially if they are still working for you. SEMrush has provided 3 things Small business are still doing even though the industry is moving on.

3 Things Small Business Owners Still Don?t Understand About SEO & SEM

Search engine optimization and search engine marketing are two concepts that are often connected in the minds of many small business owners. While some of the strategies of SEO and SEM are interchangeable, each of these marketing arenas requires its own unique approach.The world of SEO and SEM has seen a massive amount of change even within the past few years. The SEO techniques and shortcuts that might have worked in 2007 are no longer effective.
As a marketer and consultant, I work with a lot of small business owners who, unfortunately, don?t seem to understand that the SEO rules have changed.