A question about duplicate GMB listings, where the profile owner has gone the extra mile

[nathangdavidson]

Hi,

Can I ask a quick spam-related GMB question?

I imagine a lot of you will be familiar with the scenario I'm about to relay. I definitely see it happening a lot.

Businesses creating additional GMB properties - at the same address - but using a business name to target important searches (because they know it works).

For example, here's a dentist

The Whitehouse Dental Clinic - Richmond · 12c Princes Rd, Richmond TW9 3HP, United Kingdom

âââââ · Dentist

www.google.com

A search that's important to them - and my client! - is [invisalign richmond]

And look at this, their other profile, same address (albeit at 12c not 12 Princes Rd)

Google Maps

Find local businesses, view maps and get driving directions in Google Maps.

www.google.com

What's more they've gone to the lengths to create a website for this specific service they provide - which has the appropriate branding on site HOME | Invisalign Richmond Award Winning Clinic Kew

But the Invisalign Richmond profile - this one Invisalign Richmond - Google Search - is a duplicate listing, right?

And as such, for instances like this, I should first "Suggest an edit" (Close or remove > Duplicate of another place) and if that doesn't work complete a redressal form (and again a couple of times after that if they're ignored), and then escalate to a GMB Product Expert etc etc.

Or am I mistaken and this is legit?

Many thanks for hearing me out. If you got this far. That's you.

 

[Colan Nielsen]

Hi, great question.

Don't bother reporting it as a duplicate. It's spam. So just use the redressal form. Be super detailed and make it very clear that they already have a GMB at that location, and give them the link to the correct listing.

 

[nathangdavidson]

Hi, great question.

Don't bother reporting it as a duplicate. It's spam. So just use the redressal form. Be super detailed and make it very clear that they already have a GMB at that location, and give them the link to the correct listing.

Many thanks Colan, I'll give it a whirl!