Actionable Things You Can Do To Track and Improve Your Listing's Performance / Exposure

[LightOfHeaven]

High up on the list is to enable A.I powered messaging! I am honestly not sure if everyone has access to it yet but for now only some of my clients have that option.

#2 Make full use of UTMs to track performance :

Fields that accept UTM :
Updates / offers : unlike your main website/menu field this will not show up on search console you must track performance using your google analytics property

Website : Probably the most popular ( Can track using search console )

Menu / Services ( Can track using search console )

Search Console View :

Getting A Location Pin in the Serps : To get a location pin you MUST have the full address in the meta description of the page that's ranking ( FULL address including zip codes ) if for any reason you add a word for example " Visit us at 49 Deer Park Ave in Babylon " would not get a pin. If your website has first party reviews and the review schema this won't show

Also please stop using review schema if you are collecting these reviews directly on your website. Google business profiles reviews should not be used in your schema!!

-------

More test needed for this one ( hard to tell if GBP data count those as well ) but it's worth knowing that you can absolutely track people that are clicking on your embeded GBP map on your site

 

[DenisOmerovic]

Nothing on that list covers whether the AI chats name the business, and that deserves its own count. Pick 6 questions a customer would ask, each one naming the city, and put all of them to ChatGPT, Claude and Gemini in a fresh chat. Count the answers that name the business, and note which pages they cite. Repeat it the same way each month: 1 or 2 answers in 18 move on their own between runs, so only a swing of 3 or more says something changed.