Adding location based keywords in the name of your GP listing?

[MattCarter08]

Hi i was wondering if there are any issues in adding a location based keyword in the name of your GP listing. For example the current listing looks like this:



[h=3]Dick Smith Electronics[/h]<cite style="color: rgb(0, 102, 33); font-style: normal; font-size: 14px;">dicksmith.com.au</cite>
3 Google reviews


Shop 209,Broadway Shopping Center/1 Bay St
Broadway NSW
<nobr>(02) 9211 3777



</nobr>
<nobr>[h=3]Dick Smith Electronics Broadway [/h]<cite style="color: rgb(0, 102, 33); font-style: normal; font-size: 14px;">dicksmith.com.au</cite>
3 Google reviews

If i add the keyword term "Broadway" which is the location of the store (as above), is there any issues (e.g. penalties)
in doing this?




</nobr>

 

[Linda Buquet]

Hi Matt,

Adding keywords or city to the business name is a violation and can cause suspension. All that should be in that field is the name.

Adding city to business name also isn't needed for customers because the store in City 1 will only rank in city 1 and the city is right in the business details on the page.

In addition to being a violation it would also mess up their NAP consistency, so not a good idea all the way around.