Additional Phone in GMB

[NevenaIvanova]

Hello,

I was wondering what is the point of adding an additional phone number to the business details in GMB dashboard when it's not being shown on the live page.

We know it doesn't hurt the business' overall optimization in terms of NAP consistency, yet I need to clear this out.

Any insights would be highly appreciated.

Best,
Nevena

 

[Professor M]

citations - if you have more than a phone number and because of that citations have different phone numbers
call tracking - using call track number as main and add the real phone number as the second number
Non-Geographical Phone numbers as the main number- again to maintain citations and "local integrity"

probably there are more insights