Advice on Pricing Structure for Multi-Location Clients

[Matt Chauhan]

Hi everyone,

We’re a digital marketing agency that primarily works with local businesses in the home service industry. Until now, all our clients have been single-location businesses, and we’ve developed fixed plans and pricing packages that work well for those scenarios.

Lately, we’ve started attracting more leads with multiple business locations, and we’re running into some uncertainty about how to price these engagements. Since our packages are designed for single-location clients, we’re unsure whether we should offer a discounted rate per location, create custom quotes, or stick with our current per-location pricing model.

For those of you who regularly work with multi-location businesses:

• How do you typically structure your pricing?
• Do you offer volume discounts as the number of locations increases?
• What’s a reasonable price range per location for local SEO?

We’d love to hear how others approach this and what’s worked well for you.

Thanks in advance!

 

[ElizabethRule]

Sterling Sky does a price per location model, with a discount per additional location. Sometimes we do deeper discounts if there are a ton of locations.