Any advice on GBP hard suspension involving LSA overlap, duplicate listing, and legal-name mismatch

[Chris CCMM-STM]

Hi everyone,

I’d appreciate feedback on a complex GBP hard suspension involving LSA overlap, duplicate listing, and legal-name mismatch. Full timeline summarized below.

What Happened

• The owner modified the GBP business name in July 2025 to match an LSA name, triggering re-verification.
• Verification stalled, then the verification button disappeared entirely.
• Sent direct ticket to Google with business docs for proof to escalate verification issue
• Re-verification successful, but then:
• A second GBP (unverified) appeared later in the owner’s GBP dashboard, likely LSA-generated.
• Then the primary profile was hard suspended in Nov 2025.
• Appeal submitted Jan 2026 with EIN + insurance docs.
• Appeal denied, referencing a Nov 4, 2025 rejection, and Google now shows no further appeal option.

Google’s (Possible) Issues

• Entity name mismatch: Legal name (No DBA) vs GBP name
• Duplicate, unverified GBP still present

Proposed Recovery Path

1. Remove the unverified duplicate profile entirely
2. File a DBA for the business to match GBP name
3. Then submit an “additional review of denied appeal” request

Looking for Insight On

• Whether duplicate cleanup should be done before DBA filing
• Current success rates with DBA alignment in reinstatements
• Whether appeals tied to older rejection dates can still be reconsidered
• Best practices when LSA appears to be the duplicate source

Thanks in advance—happy to clarify details.