JoyHawkins
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I am a huge fan of Google Posts but lately we have found that since Google moved them to the bottom of the Knowledge Panel we are seeing clicks on them decrease a lot. For example, this is an attorney we have been doing posts for since September. You can see the trending decline in clicks from the GMB Posts to his website.
We were doing posts that encouraged people to book an appointment and found that clicks to the Appointment URL have also decreased at the same time period. This graph shows clicks to the appointment URL.
Since this strategy seems to be less effective than it used to be, I'm curious to know if you guys are experiencing the same thing or if anyone has found other strategies with Posts that seem to be working well now? Please list examples and the industry you're working with. I'd also love to see data if you can share!
We were doing posts that encouraged people to book an appointment and found that clicks to the Appointment URL have also decreased at the same time period. This graph shows clicks to the appointment URL.
Since this strategy seems to be less effective than it used to be, I'm curious to know if you guys are experiencing the same thing or if anyone has found other strategies with Posts that seem to be working well now? Please list examples and the industry you're working with. I'd also love to see data if you can share!